$100M Leads by Alex Hormozi is designed to solve the biggest challenge in business, getting consistent, high-quality leads.
The book lays out four core strategies: warm outreach, content, cold outreach, and ads.
Hormozi details how to combine these methods with powerful lead magnets and scalable systems so that businesses can reliably attract thousands of new prospects every single day.
A key part of the book is building networks of “lead getters,” including affiliates, agencies, and strategic partners, who help expand reach and accelerate growth.
Hormozi explains how to structure irresistible offers that make leads eager to engage, and how to turn strangers into long-term customers at scale.
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