Brand Identity Heading into 2023

In these uncertain times, ensuring your customers know who you are and what you do is more important than ever. Improving your brand recognition and message consistency is one of the best things you can do for your brand heading into 2023.

Now is the perfect time to assess your overall marketing strategy and make hard decisions that you are prepared to explain to your customer base! Also, remember people connect to people far more than they connect to brands so make sure people and what you can do for them are at the center of your brand messaging!

Pro Tips:

• Start by locking down your tone of voice, visuals, and message, then stick with it like super glue!
  
  
• With your social media content, develop a consistent posting schedule and give the algorithm what it wants, which currently is short-form video content. For example, take all of your FAQs and turn them into videos.
  
  
• If you’re going to post weekly, give it at least a quarter before adjusting the strategy and measuring the results.
  
  

Stay tuned for more tips and strategies from Vavoza Insider on how to boost your brand effectively and efficiently in 2023 and beyond!