BTS + Results: Engage with Viewers by Sharing Your Skills
The BTS + Results trend is a popular format for creative professionals like video editors, photographers, DIY creators, and chefs to showcase their work on platforms like YouTube and Instagram.
It involves filming behind-the-scenes (BTS) footage of the creative process, followed by the final product, and concluding with a brand logo.
Record a BTS video, then record the finished result, combine the two, and end the video with your brand logo.
You can do the same with images. For static content, the trend adapts to photo carousels, capturing key process moments – like a chef prepping or a photographer setting up – followed by images of the finished work.
This approach highlights skill and effort while engaging audiences with a relatable process and a polished reveal, making it effective for creative industries.
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