Contagious by Jonah Berger explains what makes specific ideas, messages, or products go viral.
Berger lays out six principles, Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, that help content spread by word of mouth or through social sharing.
The book shows marketers and creators how to use these principles to design more shareable content, campaigns, and products.
Whether crafting catchy taglines, storytelling, or placing triggers in environments where people talk, Contagious provides practical tools for developing ideas that resonate.
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