Contagious: Why Things Catch On by Jonah Berger is a #1 bestselling entrepreneur book that dives into the science of why certain products, ideas, and trends go viral while others fade away.
A New York Times bestseller and must-read for marketers, business owners, and entrepreneurs, this book reveals how word-of-mouth and peer influence matter far more than advertising when it comes to spreading ideas.
Berger, a Wharton marketing professor, outlines six key principles that drive virality, showing why some stories, videos, and products become contagious.
Through case studies ranging from viral YouTube videos to surprising marketing campaigns, he explains how brands and individuals can design content that people naturally want to share.
Whether running a small business, managing a marketing team, or building your brand, Contagious provides practical strategies for creating content, products, and messages that spread like wildfire.
This sales and marketing book is a must for entrepreneurs who want to understand the psychology of sharing, build stronger influence, and dominate in today’s digital-first world.
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