Cracker Barrel: The Company’s Values Will Remain Untouched
Cracker Barrel responded firmly after criticism of its rebrand and new logo by affirming that the values on which the company was built will remain unchanged.
Despite modernizing its aesthetic, removing the iconic Uncle Herschel from its logo, and remodeling some stores, the chain emphasized that beloved staples like rocking chairs, peg games, and vintage Americana decor will continue to define the brand.
The company also said it wishes it had managed the rollout better, but reassured customers that the spirit of hard work, family, and scratch-cooked food hasn’t shifted.
The company clarified that Uncle Herschel may be absent from the logo, but he remains “front and center” on the menu, store displays, and in the core of Cracker Barrel’s identity.
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