Current Social Media Trends and Trending Topics: June 27, 2025

Here are the most current viral social media trends, tech and business news, and trending topics in digital marketing on June 27, 2025:

#HeatWave is a trending topic on social media, hitting 22k posts within a week. Content creators post about the weather, summer plans, and favorite memories.
#WomanOfTheYear is a social media trend going viral right now. Creators post clips of their previous relationships, showcasing funny or embarrassing moments.
Accuracy Trend is going viral on social media. It’s a form of content in which creators post clips of themselves re-creating certain scenarios, trying to mirror them completely, and then letting people decide the accuracy.

Tailor this trend for your company to grow your brand on social media today.
Anything But A Cup Trend is everywhere on TikTok right now. This content trend involves workers and content creators drinking a beverage in anything but a cup and waiting until their boss, friends, and peers notice.

Use this funny trend to grow your brand on social media and give your viewers a fun experience.
Lover Girl by Aaron Frazer is trending on Instagram. Creators are posting vlog-style content about their lives, work, and hobbies, using this song in the background to give it a calm and cozy vibe.

Use this song for your next b-roll style content to ride the trend and grow on social media.
#NBAFinals is a trending topic on TikTok with over 63k posts in the last 7 days. Creators post their reactions, thoughts, and clips of the series reflecting on the season and players.

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Latest Business Updates and Tech News

Microsoft announced its new PadChest-GR to enhance the healthcare space through technology.
Elon Musk has fired Tesla’s head of operations in North America and Europe.
X is moving to charging for ads based on vertical size, so an ad that takes up the whole screen would cost more than an ad that takes up 1/4 of the screen.
US and French Authorities have arrested the Breach Forum hackers for being part of notorious crimes and cyberattacks.
Google has launched Offerwall, a tool that helps publishers generate revenue beyond just ads.
YouTube has announced AI overviews to help users find information and content more easily.
Suno, an AI music company, has just acquired Wavtool for its AI music editing tools and interface.
CoreWeave CEO: According to Bloomberg, his net worth has skyrocketed to $10B after 3 months of his AI firm went public.

Higgsfield – a generative video platform that enables creators to produce cinematic-quality videos.
IBM watsonx – a code assistant that leverages Granite models to augment developer skill sets, simplifying and automating your development and modernization efforts.
Janitor – a chatbot platform for creating and interacting with customizable AI characters.
Perplexity – a conversational search engine providing accurate and sourced answers.
Gridiron – uses artificial intelligence and machine learning to provide data-driven fantasy rankings.
Robin – an AI-powered legal assistant that automates drafting, reviewing, analyzing, and accelerating processes.