Digital Marketing Trends and AI Developments: May 5, 2025 🗞️
Here are the latest social media marketing trends, AI developments, and the most relevant business and tech news on May 5, 2025:
Trending Marketing Searches
- AI Tools for Digital Marketing is a search query with an impressive volume.
- Conducting Competitor Analysis with AI is a trending search, indicating an interest in AI analytics tools and competitor research.
- AI-driven Customer Segmentation is a relevant and trending search query today.
- Consumer Behavior Trends is a topic with a high search volume among marketers.
- Business Model is a popular search, indicating that people want to learn and implement best practices for building a successful business.
- SEO Strategies for 2025 continues to be a trending topic among marketers. While this topic has a lot of demand, there is one more that might be even more important to consider… ⬇️
- How to Optimize for Google AI Overviews is not only a rising search query, but also something vital to consider if you want to remain relevant in a world where AI will dominate most industries.
- AI in Marketing is a common topic today as advertisers and marketers seek optimal ways to automate tasks in their fields.
- Marketing Courses: “digital marketing course”, “online digital marketing course”, “certification”, and “b2b marketing course” are among the top ten most searched topics.
- Consulting: AI strategy consulting is a breakout search query, suggesting that people are interested in learning about and obtaining a working strategy for implementing AI into their business, or finding a company that will take care of that for them.
- PPC: According to Google Trends, “SEO and PPC advertising companies”, “Bidding”, and “Traffic Source” are breakout search queries.
- Advertising: “pinterest advertising agency”, “google advertising agency”, and “facebook advertising agency” are among the top 10 of rising search queries.
Social Media Trends
- The Nominate Yours Templates on Instagram Stories are trending lately among Gen Z and younger generations.
Show off your favorite food, your outfits, yourself when you were younger, and more, and “nominate” or tag several friends to follow the trend and post themselves. - Animal Core: for example, “Owl Core” or “Penguin Core”, etc. In this TikTok trend, creators post cute and humorous moments of birds and animals. Such content seems to be getting a lot of engagement and is very shareable. This content can also be repurposed for Reels and Shorts.
- Memes and Sarcastic Captions are popular and are getting a lot of engagement on Instagram and Facebook.
- Psychology is a trending topic on all social media platforms, in both post and video formats. Any field, from mental health to sales, can relate to human psychology, so find a way to involve it in your field and hop on the trend.
Latest Business and Tech Updates
- X’s algorithm is being replaced with a lightweight version of Grok, and it promises to be dramatically better soon.
- Grok has made Voice Mode available on the Grok App for all iOS users and SuperGrok subscribers on Android.
- Google Ads is updating its Ads Transparency Policy to show more information about the entity that pays for the ads. The update will take place in two phases.
Google will display the payment profile name in May, and advertisers will be able to edit the displayed name in June. - Amazon: An AWS scientist shared five tips on how small businesses can use PartyRock to grow and boost productivity. Some tips include working back from your pain points and experimenting with different prompts to see better results.
- Warren Buffett has stepped down as Berkshire Hathaway CEO and handed over his duties to Greg Abel.
You may also want to check out some of our other recent updates from May and April.
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