Drive: Trending Marketing Book In September 2025

Most people think motivation comes from rewards like money, promotions, or perks.

However, Daniel H. Pink argues that this carrot-and-stick approach is outdated and ineffective.

In Drive: The Surprising Truth About What Motivates Us, Pink draws on decades of research to show that true motivation comes from three core elements: the desire to direct our own lives (autonomy), the urge to improve and master skills (mastery), and the drive to contribute to a greater purpose (purpose).

This New York Times bestseller challenges traditional thinking and provides a new framework for unlocking creativity, innovation, and satisfaction at work, school, and beyond.

Whether you’re an entrepreneur, business leader, or creator, Drive offers actionable insights to inspire teams, increase performance, and build organizations where people are productive and truly engaged.

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