Ear Hustle with Podcast Advertising
Marketers, you know you must find new channels to captivate an audience with your message! Do you have a compelling offer and an easy-to-remember domain name? All you need now is a powerful 30-second to 1-minute ad script, and you can drive traffic from one of the most powerful sources known to man today… Podcasting!
Radio used to be a powerful tool for advertising, but most people only listen to the radio in their cars nowadays. But podcasting they are attached to the hip for those who consume it! If a person listens to a podcast, they are very likely to listen religiously. Take it from someone whose entire underwear line comes from a podcast read from the greatest podcaster known to humankind (according to the stats), Joe Rogan!
How does one advertise on a podcast? Well, you may want to go directly to the podcasters you actually listen to and resonate with if they are targeting your general audience. You can use a site like Chartable to determine the audience size and make a determination on the potential reach. Going direct will get you the most packed options as you don’t have a middleman and can negotiate excellent terms. Going that route may take time and won’t be a plug-and-play setup!
If, however, you want to move quickly and have pros do most of the heavy lifting, then using an agency to broker the arrangement is a marvelous solution for just about any budget size from $100 to $100,000. The ROI can be astronomical if executed correctly.
Podcasts have helped hundreds, if not thousands, of businesses scale in recent years! So if you are serious about connecting deeply with an engaged, hyperactive audience, don’t delay, for a podcast will help you slay! 😎
- Craft a compelling ad script: Ensure your ad script is engaging and concise. Highlight your unique selling proposition and memorable domain name to pique the interest of potential customers.
- Target relevant podcasts: Reach out to podcasters who resonate with your target audience and whose content aligns with your Brand.
- Consider going direct: To maximize your advertising options, approach podcasters directly. This will allow you to negotiate favorable terms without involving a middleman, although establishing partnerships may require more effort.
- Use an agency for convenience: If you prefer a streamlined process, engage an advertising agency to broker arrangements. Here is a list of 3 companies that can facilitate your podcasting advertising needs: Buzzsprout, Spotify Ads, PodSearchAds.
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