This trend thrives on inside jokes, niche terminology, or highly specific situations your audience would instantly relate to.
Creators post videos with text overlays that feel oddly specific, like “When your client sends the 14th revision at 11:58PM” or “POV: Your CPL is way too high,” and then caption them: “Elite ball knowledge.”
This trend can fit with any niche. Whether you’re an entrepreneur, content creator, beauty influencer, lawyer, etc., there are plenty of insider and niche-specific things you can discuss.
This trend filters out your normal viewers from your target audience, and is a fun way to connect and resonate with them.
Implement this viral content trend for TikTok to grow your brand today.
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