Creators are hopping on TikTok and Reels with text overlays like “Everyone thinks you’re just another guru” or “Everyone thinks you’re busy, but you’re just unemployed”.
This trend flips expectations and shows what your brand or personality genuinely stands for.
To join in, film a clip using that overlay with a knowing look or reaction.
Then share the truth, your vision, values, or behind-the-scenes drive.
This format instantly builds trust, corrects misconceptions, and connects with your audience in a real, emotional way.
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