Google has announced the global rollout of AI Max for Search campaigns, giving advertisers a smarter way to optimize performance with the power of Google AI.
Now available in beta across Google Ads, Google Ads Editor, Search Ads 360, and through the Google Ads API, AI Max offers a one-click solution that simplifies campaign setup while driving more effective results.
To give advertisers greater control, Google introduces one-click experiments built directly into the campaign flow.
These allow marketers to test AI Max quickly and easily refine their strategies. In addition, Google is working on new text guidelines to ensure brand-safe creative and better alignment with business requirements.
Starting this fall, the feature will roll out across both AI Max and Performance Max campaigns.
With AI Max expanding globally, advertisers have a powerful tool to supercharge their campaigns while keeping creative flexibility and optimization at the core.
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