How To Boost Engagement With Video Overlays
Video on video overlay, commonly known as picture-in-picture (PiP), is a dynamic video editing technique where a smaller video frame is superimposed onto a larger one.
The PiP approach is rapidly gaining traction in marketing for its ability to layer stories and information, creating a richer, more engaging viewer experience. This technique is particularly useful for adding commentary, displaying additional information, or showcasing multiple angles of a product or service.
Video overlays can significantly boost viewer engagement by making content more interactive and visually appealing. This approach allows for a multifaceted storytelling technique to hold the viewer’s attention longer.
Furthermore, using video overlays, you can layer multiple narratives or pieces of information in a single video, making complex ideas easier to digest and more enjoyable for your viewer.
Understanding the technical aspects, such as video resolutions and frame rates, is crucial for a seamless blend of the two video streams. If you’re going to implement this technique, consider brushing up on your video formatting and editing skills (watch a few YouTube videos).
You can use a free video editing tool like Capcut to create your overlays. But first, you need to determine or find the existing videos onto which you will add your overlays. You can use your own video content or leverage trending videos from other people in your niche.
If you want ideas on how to find trending content, check out the tips we shared in this related article.
If you choose to leverage other people’s trending videos, you need to extract their content from their social media profiles or pages. Here are some extraction tools you can use:
- Inflact is a universal social media downloader that allows you to download content from Instagram, Facebook, Twitter, and TikTok. It’s designed to save content fast for clever repurposing and entertainment, and you can download videos, photos, IGTV, reels, and more.
- Snapinsta is an efficient Instagram downloader that supports various types of Instagram videos and image links. It lets you download Instagram videos, photos, reels, stories, and IGTV online.
- Ssstik is a free online TikTok video downloader that allows you to easily save TikTok videos without a watermark in various formats and resolutions.
- Designing Your Overlay: The design of your overlay should complement the main video without overshadowing it. Consider the size, position, and content of your overlay carefully to enhance the overall impact of your video.
- Best Practices for Overlay Design: Keep your overlays uncluttered and relevant to the content. Ensure the additional video stream adds value and does not distract from the primary message.
- Technical Tips for Smooth Execution: To ensure a smooth overlay, pay attention to the technical details like resolution, frame rates, and encoding formats. Test your videos on different devices and platforms before publishing them publicly.
- Compelling Copy for Your Overlay: The text in your overlay is as crucial as the visual elements. It should be concise, engaging, and aligned with the main video’s message. Use language that resonates quickly with your target audience and reinforces the key points of your video. Avoid long sentences and complex jargon. Instead, opt for short, impactful phrases that effectively capture attention and convey your message.
- Color Coordination and Contrast: Choose colors for your overlay that both complement and stand out against the background video. Utilize contrasting colors for text and essential elements to ensure they are easily readable and catch the viewer’s eye. However, be mindful of not using overly vibrant colors that could distract from the main content. A balanced color scheme can significantly enhance your video overlay’s professional look and viewer engagement.
- Interactive Elements for Enhanced Engagement: Consider adding interactive elements to your overlay, such as clickable links, call-to-action buttons, or Q&A prompts. These elements can significantly boost viewer interaction, making your video more engaging and memorable.
Video on video overlay represents a powerful tool for modern marketers and entrepreneurs. By effectively understanding and implementing this technology, you can create impactful, engaging content that resonates deeply with your audience or at least gives them a break from their day by spending valuable time with you.
In the end, this increases their know, like, and trust (KLT) factor with you, so when you make a call to action, they are much more likely to act because they are a part of your tribe.