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How To Capture More Leads with Interactive Web Content


As the world of technology evolves, so does the world of marketing. From door-to-door sales to giant billboards and radio announcements to digital ads and landing pages. But what if we were to add a little bit of…spice to it? How about making the content on your landing page or website dynamic and interactive?

The purpose of interactive content is to engage and interact with visitors, making them feel included and important, which then leads to higher conversions and sales. Furthermore, interactive content and design provide a fresh look and make your brand stand out from plain and boring brands!

In this article, we’ll share a few trendy ideas on how you can capture more leads with interactive web widgets, as well as some pro tips for successful implementation.

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Website Animations

Loading animations, hover effects, and scrolling or transitional effects improve user experience by making your website visually more attractive and interactive.

Think from a user’s perspective: would you rather stare at a boring page with some words and sparse pictures, or would you prefer looking at animated content that continually keeps you engaged?

The key is to make your website look professional and interactive but not tacky. So, add a few animations here and there, but don’t make every element on your site interactive!

Spinning Wheel

Who doesn’t like discounts and special offers?! The spinning wheel widget allows you to engage with users and offer them a variety of discounts to win if they dare to tap the screen and, well, spin the wheel!

Whether it’s 15% OFF any item, a free gift, or a BOGO, people like to test their luck. Include various attractive offers on which the arrow might land. To claim their prize, users must enter their email (aka, opt-in and become your lead).

Web Calculators

Interactive web calculators provide value to visitors by giving them an idea of whether or not your service aligns with what they are looking for in terms of their needs and budget. Some notable examples of interactive calculators include loan pre-qualifications, shipping estimates, and approximate pricing for bulk orders.

Create your interactive web calculators using solutions offered by Calconic or Outgrow.

Quizzes and Surveys

Small quizzes and surveys can help identify what kind of information your visitors are looking for, allowing you to provide them with a personalized solution. Surveys give users a chance to share their needs and expectations.

Both quizzes and surveys personalize the user experience and show the visitor that you care enough to provide a solution that aligns with their needs or desires. Also, you can require each visitor to enter their email address to submit their quiz or survey, which is a clever way for you to capture leads.

You can turn your existing opt-in form into a survey/quiz or use a tool like Typeform to collect submissions.

Pro Tips:

  • Audience and Objective: As with everything else in marketing, identifying your objective and target audience are crucial to achieving success. Interactive design is no different. Your questions and offers need to correlate directly with your purpose and the rest of your content.

  • User Experience: Designing your content with a focus on user experience (UX) is key. Is your site easy to navigate and enjoyable to interact with? UX design will improve the accessibility and usability of your site and help create a positive emotional experience for the user.

  • Mobile Optimization: According to Zippia, over 58% of website traffic comes from mobile devices, and that percentage will continue to grow. Most people are on the go, and if your site is not adapted to mobile use, your chances of converting traffic into leads decrease drastically.

  • Clear CTA: A clear call-to-action (CTA) is an important component of web design, landing pages, and other digital marketing materials. Using action-oriented language, placing it strategically, and keeping it personable and simple will help with lead conversion and sales. Examples of clear CTAs include: “Spin the wheel for a chance to win a free prize!”, “Enter your email to get your quiz results!”, “Join Vavoza Insider Plus today!” 

Closing remarks 

Making your website or landing pages interactive, fun, and engaging is a cutting-edge solution to improve your conversion rates, generate more leads, and leave a lasting impression on your website visitors. Remember, you can’t go wrong with focusing on and prioritizing user experience!

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Subscribe to Vavoza Insider and receive actionable marketing tips, insights, & ideas in your email 👇

Discover how to get more leads and customers on demand!