How To Get Targeted Leads On Demand With RocketReach

Today, we are back with another lead scraping tool that gives you access to over 700 million contacts and a 90%+ email deliverability rate.

The platform is trusted by over 21 million users and some of the biggest S&P Fortune 500 companies, such as Google, Intel, Adobe, Visa, and many more.

Today, we spotlight RocketReach, a contact discovery platform that aims to help you grow your connections and business. It also helps you understand your target audience on a deeper level (more on this later).

The platform provides solutions for four main categories: sales, marketing, recruiting, and healthcare. In this article, we will focus on how RocketReach helps you in marketing and sales.

(P.S. Scroll down for our weekly marketing news and trends report!)

How Does RocketReach Work? 

RocketReach is used by sales and marketing professionals to streamline lead generation and initiate outreach to prospects. It provides access to accurate contact information, such as emails and phone numbers.

Where does the platform get the info?

RocketReach has multiple sources, including social media, company websites, online directories, and public databases. Once the data is gathered, the RR’s algorithms verify it to ensure up-to-date accuracy.

RocketReach gives you over 100 filters so you can search and find the exact prospects you need, regardless of whether you are in B2B or B2C marketing. Some of those filters include location, industry, company name, social media, education, and keyword search.

RocketReach Features and Solutions

Let’s explore what RocketReach has to offer and how it can benefit us:

• Global Contact Database: helps you grow your contact/lead database. RocketReach continuously updates its data and verification processes so that you have the most accurate contact information.
  
  
• Rocket Reach Messages: You can write and automate messages and track their performance all in one place. The messages can be personalized and reach multiple prospects at once.
  
  
• Intent Data relies on user behavior to acquire its data. It provides marketers with prospects’ interests, needs, and purchase intentions. This helps you personalize marketing campaigns, improve lead qualification, and optimize sales strategies to increase engagement and conversions.
  
  

• AI-Powered Recommendations: This data is based on user interactions and search behaviors. The goal of this feature is to connect like-minded individuals and grow connections.
  
  This feature relies on you providing as much detail as possible to give you the best results, so don’t be shy – tell it more!
  
  
• Extension: RocketReach has a desktop Chrome extension that it claims is the “fastest and easiest way to look up contact information while you’re researching.”
  
  
• Integrations: RocketReach partners with platforms like Salesforce, HubSpot, and Zapier to help you streamline and automate your workflow so you can focus on more important things like building and growing your business.
  
  

There is more to RocketReach; however, here, we’ve highlighted the key features for sales and marketing.

How To Use RocketReach For Digital Marketing

In this section, we share some effective ideas on how to use RocketReach to improve your marketing efforts.

• Leverage Social Media Filters: RocketReach can help you find individuals with many followers, like influencers and brand ambassadors, who can help you promote your product or service.
  
  By filtering people based on their social media presence, you can target influencers as well as those who could benefit from your service or product.
  
  This tactic can work both ways: target big influencers to increase your reach and target people in your industry who need your help.
  
  
• Email Marketing and Personalized Campaigns: RocketReach can help you build personalized lists of verified email addresses. Some of the filters RocketReach offers include consumer behaviors, needs, and interests, making it easy for you to tailor your marketing messages.
  
  

• Ad Targeting: If you are running paid campaigns or digital ads, RocketReach can provide insights into your target customer’s background. This helps you adjust and improve your audience targeting.
  
  Speaking of advertising, check out this free guide from our agency on how to create compelling YouTube ads that convert cold viewers into hot leads and buyers!
  
  

• Event Promotion: Use RocketReach to target the proper audience to invite to your webinar, product launch, or exclusive sale event. You can leverage filters like location, social media presence, interests, and needs to find people who are most likely to attend your event.
  
  

RocketReach can help you with everything from leveraging social media to promoting an event – all you have to do is get your content and message in front of the right audience!

How Much Does RocketReach Cost?

RocketReach has a very limited free option, which allows up to 5 look-ups without a credit card required.

However, if you would like to expand your horizons, RR offers three paid plans, ranging from $99 to $300 per month for individual accounts. Of course, you can save some money by going for the annual plans.

Team accounts range from $83 to $207 per month (billed annually). You can also contact the RocketReach sales team to create a custom plan for your business needs.

Closing Remarks

If you are looking to grow your contact and lead database – RocketReach is a platform that gives you access to over 700 million people and helps you target only the ones you need by providing you with accurate contact information.

You can base your search on various filters, such as location, age, interests, needs, social media followings, keywords, education, and many others. This helps you understand and attract your target audience more effectively.

On that note, stay tuned for more modern marketing tips, insights, and ideas from Vavoza Insider weekly.

News & Trends: October 2024

Stay in the know of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:

• Meta is testing new ways to fight scammers and hopes to restore accounts that were mistakenly deleted by helping people verify their identity.
  
  
• Threads is introducing new educational resources to help you drive conversations and get discovered by more people on Threads. Resources will include best practices and content examples.
  
  
• Google Ads introduced Video Experiments to help you gain insights into how different ad creatives are performing.
  
  
• Google Analytics has made it possible to save segments for all users within a property. The segments can be edited by those with Editor permissions or higher.
  
  

Subscribe to Vavoza Insider and stay tuned weekly for more marketing news and trends weekly! 📈