How To Use Infographics In Marketing

How would you like to grab your audience’s attention, captivate them, and convert them into buyers more effortlessly? In this Vavoza Insider issue, we discuss infographics and how to use them in digital marketing.

So, what are they, and how and why do marketers use them?

Per our good friend, Google.com, infographics are “a visual representation of information or data.” Today, infographics are used everywhere: in school textbooks, work presentations, business plans, and, you guessed it, marketing.

The benefits of using digital marketing infographics include improved comprehension, increased engagement and exposure, a pat on the back from search engines, and higher customer retention.

Let’s face it: people are becoming busier and have shorter attention spans than ever. Visual content allows you to grab attention and keep your audience focused and engaged when interacting with your brand.

The primary purpose of digital marketing infographics is to communicate information as efficiently as possible. Below are a few examples of infographics you can use today.

Graphs – Best used when you are trying to compare variables, such as sales growth in the last five years, or if you are trying to forecast something in the future (these are just examples, of course).

Pie Charts – These would be appropriate to use when trying to represent multiple types of information, usually related to one department. For example, you could use a pie chart to explain where part of the income from an LLC will go before it reaches one’s bank account.

Adjacent Imagery – These are images and visuals of things that support the text, usually used to make the pages look less boring, thus retaining your readers’ attention. They can be used to guide someone through the signup process for your product or service, present a business plan, or communicate educational information to current or potential customers.

Pro Tips For Using Infographics In Marketing:

• Know Your Objective: Your infographic should not consist of random images or characters. Instead, it needs to convey a message about your brand, product, or service. The components of your visual presentation should align with the purpose of the infographic – make it make sense!
  
  
• Be Concise: The main purpose of an infographic is to communicate information swiftly and clearly. Your infographic should not go too deep into a topic; instead, it should be brief and comprehensive. If it includes multiple messages, they should complement one another.
  
  
• Optimize For Mobile: Most people will likely see your marketing messages on their phones rather than computers. Optimizing your infographics to load and appear large enough to see clearly on mobile devices will save you customers and increase your organic traffic.
  
  And yes, Google’s bots know when your content is too small and difficult to read on mobile, and they demote sites that are not up to par.
  
  
• Ensure Design Coherence: The design of your digital marketing infographics should balance trending topics with a representation of your brand, products, and services. The infographic should resonate with the main colors and fonts of your website and look like it belongs wherever you decide to place it.
  
  Once you are ready to create one or two (or ten), use a tool like Lucidchart, Canva, or Pictochart to make the design process quick and easy – all three have a free version with tons of design options!
  
  

Closing Remarks 

Digital marketing infographics are a great way to capture and retain people’s attention. They can present educational information, showcase the company’s main purpose or message, ease the customer signup process, and more.

The primary goal of infographics is to relay information in a more captivating and efficient way. The main benefits of such visual content are improved audience engagement and retention, as well as more exposure for your content and brand.

Remember: fewer words, more images, graphs, and any visual content to spice up boring-looking sentences.

Speaking of spicing things up, would you like to stay on top of the latest marketing trends and best practices and grow your business faster and better? Subscribe to Vavoza Insider now for more actionable tips, insights, and ideas weekly!