How To Use Quora To Market Your Brand

Did you know that there is “a place where you can share your knowledge” with people “and better understand the world” should you have any questions yourself? Well, that’s what Quora is, according to… you guessed it, Quora!

From random facts about giraffes to recipes and social groups talking about best marketing practices, Quora ensures that whoever asks questions and posts answers is a real person, thus creating a loyal user base that values authenticity. As multiple users report, Quora is a place where you can find high-quality information, and it sounds like their team has done a great quality-control job so far.

While this social media network is a great place to share your expertise and learn from others, today, we’d like to offer a different perspective on it. In this edition of Vavoza Insider, we will share how you can use Quora to market your products and services.

Why Use Quora For Digital Marketing?

When approached with thought, here is what Quora offers:

1) Exposure to organic traffic: Quora has over 400 million monthly active users. Quora is built on user-generated content, which means that those who actively participate in discussions are real people who are interested in the topic and want to learn and connect and can be potential customers in the future. Note that to convert those leads, your answers and discussions need to provide quality information.

2) Searchability: Quora and Google are old friends, and questions posted on Quora are searchable on Google, and the answer is likely to be visible, too. This means that any answer of yours can also get views outside of Quora, which, by probability, increases your reachability.

3) A place to build brand awareness: Quora offers high-profile writer ranks, and when you join them, your answers can get thousands of views and stay visible for months after posting them. The more credibility – the more views, thus increasing your brand awareness and exposure, which circles back to organic traffic and increased sales!

4) Quora ads: Just like other social media channels, Quora allows you to run ad campaigns. The process of creating the ad is pretty self-explanatory – post an image, define the target audience, set your budget, and go! Ads posted on Quora are more likely to reach the targeted audience, as its user base is smaller and narrowed down to those looking for information rather than just scrolling.

Pro Tips For Success With Quora:

• The quality of your profile matters: We’re all familiar with creating profiles on numerous websites, and at times, the process can get quite boring, tedious, and time-consuming. However, a quality profile can go a long way, regardless of the platform.
  
  A thoughtfully created profile on Quora will give you more personalized topics and discussions and is likely to have increased visibility for other users on the platform. A profile picture, the “about me” section, and details about your credentials and expertise will help improve your credibility when you start actively responding to questions and participating in discussions.
  
  

• Find the relevant topics and people: Once your profile is complete, start following topics, discussions, and users that are most relevant to your industry. Marketing an “affiliate masterclass” to someone who is looking for apple pies is unlikely to give you the results you’re looking for, so having a detailed understanding of your target audience is one of the key factors to success through Quora (and any other social media network).
  
  Quora also gives great personalized suggestions based on your “Knows about” section, which is why that first tip we mentioned is so important. You can also create topics on Quora, and they could share information about your brand; that way, when people search for your brand, they see your posts in their suggestions.
  
  

• Quality answers: When participating in discussions, it is important to provide quality information that is helpful to people. The purpose of the discussion on Quora is to find like-minded people who are interested in what you have to offer.
  
  Direct sales offers would not be the best approach there; however, offering useful information, sharing valuable insights, and creating brand awareness is the way to improve your credibility and increase user interest. And don’t forget about your grammar and formatting – your facts may be great, but their presentation also matters!
  
  

Closing Remarks

Quora is a network based on informational user-generated content, offering a variety of topics to read. When used correctly, Quora can bring you organic traffic, loyal consumers, and increased sales. Happy marketing from Team Vavoza!

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