Improve Your Persuasion Skills With This Sales Book In 2025

To Sell Is Human by Daniel H. Pink presents a new approach to selling in today’s era.

Pink sets out that selling is not only a profession for salespeople but something we are all constantly doing daily, whether you’re convincing colleagues, leading a team, or getting a child to study.

He replaces the tired old mantra of “Always Be Closing” with a fresh focus on empathy, simplicity, and meaning.

Drawing on insights from social science and psychology, Pink explains how the most effective persuaders listen, how the effects of framing can make messages more persuasive, and how perceptions from other people’s perspectives are the way forward.

To Sell Is Human provokes readers to see sales not as manipulation but as a fundamental human ability based on trust and relationship.

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