Improve Your Sales Strategies With This Business Book In 2025

In The Science of Selling, sales scientist David Hoffeld bridges the gap between science and real selling.

He reveals that nearly half of the salespeople fail to reach their quotas due to the use of outdated or unfounded methods.

Hoffeld’s evidence-based practice is grounded in social psychology, neuroscience, and behavioral economics, explaining how aligning your sales process with the way the human brain naturally makes decisions can lead to more consistent success.

The book delivers practical advice on how to reach out to buyers’ emotions, ask good questions, overcome objections, and guide prospects through every stage of their buying journey.

By understanding how people think and what actually causes them to buy, salespeople have the potential to take more control and increase sales.

Packed with practical advice, The Science of Selling arms entrepreneurs, marketers, and business leaders with a battle-tested system for achieving higher conversion rates and better customer relationships grounded in actual scientific research.

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