Instagram: Creators Can Now Pin Their Own Comments

Instagram has introduced a new feature allowing creators to pin their comments on posts and Reels.

Until now, pinning was limited to audience comments, but this update gives creators the ability to highlight their own thoughts, calls-to-action, or clarifications directly under their content.

It’s a simple but powerful tool that ensures key messages stay visible at the top of the comment section.

For creators, this feature opens up new ways to drive engagement and guide conversations.

Pinned comments can be used to share important links, provide extra context, or encourage specific interactions like “tag a friend” or “check the link in bio.”

By keeping these comments at the top, creators can strengthen their messaging, control the tone of discussions, and boost overall engagement.

With pinned self-comments now live, Instagram is giving creators more control over their community interactions and how their content is received.

You may also want to check out some of our other recent updates.

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