Joybaiting: A Rising Social Media Trend
Joybaiting is the latest feel-good TikTok trend that swaps angry clickbait for heartfelt positivity and human warmth.
Creators share clips of them complimenting strangers, encouraging friends, or capturing candid, uplifting interactions, all aimed at sparking smiles instead of outrage.
The idea is simple yet powerful: joybaiting invites viewers into moments of genuine kindness instead of triggering rage.
Whether it’s praising an employee, sharing a warm hug with a friend, or capturing everyday acts of encouragement, these clips feel human and real.
The contrast to ragebaiting makes joybaiting refreshing, inviting, and highly relatable.
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