Latest Digital Marketing and Content Trends + AI News: July 21

Here are the latest digital marketing and content trends, trending topics on social media, and current tech and AI news on July 21, 2025:

Do These 5 Things… is a rising YouTube content trend. Post a video of yourself giving advice and strategies with the text overlay “Do these 5 things {XYZ}”.
Coldplay Affair Trend is trending everywhere on social media. People are posting videos of themselves re-enacting the viral kiss-cam moment.
1 vs 20… is a popular content trend on YouTube. Post a video of anything using the 1 vs. 20 concept, such as debating 20 people, using 1 good product vs. 20 bad products, etc.
That One Unemployed Friend is a popular social media trend. Post a video of yourself doing things that fit the “unemployed” stereotype, or take a twist and post videos of your success and lifestyle with the text overlay “That one unemployed friend {XYZ}”.
Never Let Them Know Your Next Move is trending on social media. Post videos of yourself with the text overlay “Never let them know your next move”, doing something that takes an unexpected turn or twist.

UFC 318 Results is a trending Google query, reaching over 500,000 searches in less than a day after Max Holloway and Dustin Poirier fought in an epic UFC showdown.
Hawaii Tsunami is trending on Google search, with over 200,000 searches in just 15 hours after news broke out that a magnitude 7.4 earthquake struck off the east coast of Russia.
Scottie Scheffler is trending on Google, reaching 100,000 searches in just 10 hours after he won the Open Championship.
Pacquiao vs Barrios is a trending Google query, reaching over 200,000 searches after these two men battled in a thrilling boxing match.

Latest Technology and AI News

Meta has declined to sign the EU’s AI Code of Conduct, claiming it introduces legal uncertainties for model developers.
Google launched Gemini Drops, a new monthly update series that showcases Gemini’s latest features and offers tips on how to use them effectively.
OpenAI announced that it’s launching a $50 million fund that supports nonprofit and community organizations.
Elon Musk hinted in an X post that xAI might be developing a tool called “Imagine” to create viral videos quickly.
Astronomer announced on LinkedIn that Andy Byron has resigned, following the viral Coldplay incident.

Claude – an AI chatbot developed by Anthropic that can understand and generate natural language for tasks like writing and coding.
Hedra – an AI-powered content platform that transforms static images into videos.
Originality – a content analysis platform that combines highly AI-generated text detection with plagiarism and paraphrasing checking.
Chai – a chatbot platform that lets users create and interact with a wide variety of AI characters.
Undetectable – an online tool that takes AI-generated content and humanizes it to pass through AI detection.