In his book Never Lose a Customer Again, speaker and author Joey Coleman reveals that true customer loyalty isn’t formed at the time of purchase; it’s formed 100 days down the road.
The first 100 days following a purchase determine if a consumer returns or is gone for good, Coleman says.
It’s during those early months that excitement wears off and skepticism sets in if the company isn’t delivering affirmations and connection.
Coleman outlines eight emotional stages customers experience post-purchase, from acclimating to advocating.
He offers practical strategies to guide them through each process, using examples from top brands like Sephora, Dropbox, and Hyatt.
Such brands build loyalty through respectful recognition, effective communication, and exceptional customer experiences that make people feel valued.
From nearly two decades of consulting, Coleman offers a simple-to-implement system that any business can utilize to maximize retention and long-term growth.
His approach is simple, cost-effective, and effective, allowing teams to develop meaningful relationships and turn every customer into a lifelong champion.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
