Speak to Sell: Persuade, Influence, and Build Authority, by marketing legend Dan Kennedy, is a step-by-step guide that transforms public speaking into a powerful tool for selling and building authority.
Kennedy, the master of direct-response marketing, demonstrates how any individual, entrepreneur, professional, or anyone can take a stage presentation and monetize it.
The book teaches readers persuasive speechwriting, room taking over, and audience conversion into loyal customers.
With the abilities of Kennedy’s “Top Four Success Factors,” readers can build credibility, boost their earnings, and deliver presentations that result in action.
Whether addressing a small group or a massive audience, Speak to Sell teaches readers how to maximize the impact of every word in creating a successful business.
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