Learn The Power Of Influence With This Marketing Book In October

In Misbehaving: The Making of Behavioral Economics, Nobel laureate and economist Richard H. Thaler presents a captivating and frequently laugh-out-loud account of how actual humans, rather than the perfectly rational creatures of standard economics, actually make choices.

Thaler’s pathbreaking work shows us that our decisions are motivated by biases, emotions, and social pressures that habitually cause us to “misbehave.”

These findings have revolutionized the way experts comprehend finance, marketing, and public policy.

Drawing on decades of evidence and personal experience, Thaler shows that behavioral economics bridges the gap between psychology and economics.

From why we overpay to how companies such as Uber and the NFL utilize behavioral insights, Misbehaving demonstrates that embracing human irrationality leads to smarter systems, better policies, and more effective business and personal decisions.

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