Live Stream Marketing: Benefits, Ideas, and Pro Tips For Success

Have you ever come across anybody Live streaming on TikTok, Instagram, Facebook, and YouTube? Were they promoting a product? Were they talking to their audience about a topic they were passionate about?

Maybe the things they were doing in that Live didn’t appeal to you and made no sense of why anyone would speak of it in a Live video, and perhaps, what made even less sense is why ANYONE would watch that kind of stuff…

Then, you looked at how many had joined their Livestream, and the number displayed was several thousand people, who, in addition to watching the video, would send “monetized gifts” to the host! 🤯 “Hideous!” you would think… And you would be right regarding those who go Live without a good purpose.

Well, we are here to reassure you that going Live is a great marketing tactic that can benefit your brand, and you do not have to look hideous while doing so (unless that’s your thing…lol).

How Can Live Streaming Benefit Your Brand?

Live stream marketing can increase your engagement, show people the human side of your brand, and, of course, increase organic traffic and drive sales! Here are some benefits and ideas to consider:

• Your Livestream can be a way to establish a connection with new audiences (and old ones, too). You can introduce yourself and your brand and give your audience some insight into your personal / business life, what you stand for as a person and brand owner, and what you believe in.
  
  
• If you are in the e-commerce business, you can go Live and present your goods, speak of their features, and mention special deals for those who have joined your Live stream.
  
  
• You can use your Livestream like a Live webinar to sell your course. For example, if you are a successful photographer, you could stream how you set up your camera and what settings you use for different shots and then offer your course, in which photographers can learn more.
  
  
• You can also go Live with educational content that provides value to those watching without selling anything. Providing valuable information to your viewers for free shows that you aren’t only in it for the money (even if you are, he-he 😋).
  
  
• Your Live video can be a way to answer frequently asked questions about yourself or your company. You can prepare a list in advance or engage with your audience by allowing them to comment or message you their questions while you stream.
  
  
• Platforms like TikTok, Instagram, Facebook, and YouTube allow you to monetize your Live streaming. While the amount the platforms will pay you is insignificant, it is still a pretty cool feature. Also, if you have an extensive loyal following, you can make some substantial income from Live streaming by accepting monetizable gifts!
  
  

Pro Tips for Live Stream Marketing:

• Notify In Advance: If you want to maximize your Live attendance, make a post or story and let people know what day and time you will be on! Mention your time zone as well. Sure, some might randomly stumble upon your Live while scrolling, but letting people know in advance and inviting them can significantly increase your viewership.
  
  
• Have A Plan / Script: You wouldn’t want to look lost during your Livestream webinar, which might cause you to lose viewers and even followers. Your webinar should contain useful and valuable information that your audience can implement. At the end of the webinar, you can share testimonials, mention any special offers or deals you have, and pitch your course.
  
  We don’t recommend reading a script because it sounds inauthentic; however, it’s always good to have a bullet list of topics in a structured format to help you stay on track (nobody wants to hear you ramble in circles).
  
  If you want to learn the art of presenting in a webinar – stay tuned for an upcoming issue of Vavoza Insider Plus, in which we will share how to structure a successful webinar based on various of our agency’s clients’ feedback (they earn Millions with webinars).
  
  
• Engage With Your Audience: Encourage people to comment and ask questions. Acknowledge and thank them when they do, and answer those questions openly and to the best of your ability. Try to bond with your viewers on a deeper level than just sales!
  
  
• Use A Stable Network: This is one of the most important aspects of Live streaming. If your connection is unstable and your video freezes or the sound doesn’t work, all your efforts with scripts and between-the-lines sales will be for nothing.
  
  People do not have the time for you to figure out your technical problems during your Livestream – and unless they already know you and care about you, they will just scroll by. Ensuring everything looks and sounds good beforehand will save you views and followers!
  
  
• Call To Action: If you’re Live streaming with a good purpose, there must be something you want viewers to do after the Live. Invite them to follow your page, click the link you share to register for your upcoming webinar, share the Live with their followers, etc. Tell people exactly what you want them to do next, and command the room.
  
  

Closing Remarks

Live stream marketing can prompt more organic traffic, strengthen the bond between you and your followers, and increase your sales. Live streaming may not be for everyone; however, if you have something good to share with your audience (and with good energy) – do it!

Share valuable information, introduce yourself or your product, and tell your audience what your brand is all about. Try to do so in a casual, human way so that your audience can see the more personal side of you and your company. Allowing your audience to engage with you will build trust and loyalty for you and your brand.

That’s all we have for you today. If you want to receive practical marketing tips, insights, and ideas in your email inbox weekly to grow your business faster and better, subscribe to Vavoza Insider now!