Marketing Magic with the 12 Days of Christmas
Welcome to the Most Wonderful Time of the Year for Marketers! The holidays are an optimal time to connect with your audience and implement high-converting campaigns. Let us introduce you to the “12 Days of Christmas” content marketing strategy we created here at Vavoza Insider.
Over the next few weeks, two in-depth VIP newsletters are planned to cover this strategy for generating trust and conversions on a deeper level. We figured, why not tantalize our free subscribers with a little taste of this sweet candy cane, too?! 🎅🏻
This week’s newsletter provides an overview and some useful tips you can implement right away, while next week’s VIP edition contains all the deep details for implementation.
First Day of Christmas: CPA Offers
Cost-per-acquisition (CPA) campaigns allow you to entice subscribers by offering free gifts in exchange for their email addresses. Once they join your list after claiming the free gift, start providing valuable advice and information to nurture the relationship.
An excellent resource for finding quality CPA offers is the Freebie Guy on Instagram, who shares multiple options daily. You can promote these to your audience, receive a commission for each lead generated, and continue engaging those new subscribers.
- The Freebie Guy (TFG) does affiliate marketing CPA offers at a high level. You can use TFG’s Instagram feed as a repository for freebies and deeply discounted offers. When you see an offer you want to show your audience, go to that offer’s site and sign up as an affiliate. You can also send TFG’s affiliate links to your audience, but then The Freebie Guy will get the CPA commissions instead of you (either way, your audience would appreciate you).
Second Day of Christmas: Thought Leadership
Gradually establish yourself as a leader in your niche by sharing advice and insider tips. Remember, these new subscribers don’t know you from Adam, so respond to comments on platforms like Instagram, Reddit, and Quora by providing thoughtful, personalized answers. Kindly suggest readers check the link in your bio for helpful FREE resources.
Take screenshots of your valuable posts and responses and use those screenshots of you providing value in your email sequences to build trust. Show your subscribers how you have helped others, and share additional tips that are exclusive to your subscribers. Create an aurora of value and credibility around yourself!
When website visitors opt-in on your form or subscribe to your newsletter, instantly deliver the promised value in your welcome email alongside a quick background on you and your mission. Then, use email sequences to demonstrate your expertise, ask thoughtful questions to spark dialogue, and infuse your personality using humor.
- Leverage Seasonal CPA Offers: Tailor your CPA offers to align with the holiday spirit. For instance, offer holiday-themed gifts or exclusive seasonal discounts. This entices subscribers and makes your offers more relevant and appealing during the festive season.
- Nurture Relationships Post-Sign-Up: After acquiring subscribers through CPA offers, focus on nurturing these relationships. Send personalized, valuable content that goes beyond sales pitches. Include holiday tips, insights, and stories to keep your audience engaged and looking forward to your emails.
- Establish Authentic Thought Leadership: Share unique holiday marketing insights and tips on your platforms. This could include case studies, personal experiences, or creative holiday marketing ideas. Authenticity in your content will help establish you as a go-to source in your niche.
- Interactive Engagement on Social Media: Use the holidays as an opportunity to increase engagement on social platforms: host live Q&A sessions, holiday giveaways, or interactive polls. Responding to comments and messages with personalized, thoughtful replies builds a stronger community feel.
- Sequential Email Strategy: Design an email sequence that tells a story throughout the holiday season. Each email can reveal a new tip, story, or offer leading up to a major reveal or promotion. This keeps subscribers engaged and anticipating your following email.
Well, there you have it, folks: a gift that keeps on giving. If you are a VIP subscriber, stay tuned for four more parts of the “12 Days” blueprint! If you are not on our VIP list yet, consider subscribing to Vavoza Insider Plus for the complete guide on generating connections and revenue this holiday season. We sincerely appreciate your readership this holiday season and wish you and yours nothing but success! 🙌