Marketing Trends, AI News, and Trending Topics: July 2, 2025

Here are the latest digital marketing trends, tech and AI news, and trending topics on social media on July 2, 2025:

Princess Treatment or Bare Minimum is a funny social media trend in which couples say different scenarios to each other, and they have to answer correctly to avoid being sprayed with water.

Tailor this content trend for your niche, asking various questions. If your team members get it wrong, you can spray them with water, giving your audience a funny and enjoyable experience.
#SquidGame is a trending topic on TikTok with over 97k posts in the last 7 days and growing. Creators post content sharing their thoughts, reactions, and clips of this show coming to its finale.
Good Intentions by Giulio Cercato is a trending audio on Instagram that fits vlog-style content. Creators showcase their daily activities or hobbies, pairing them with this audio to give their videos a calm and peaceful vibe.
Drink Some Water and Calm Down is an exploding social media content trend. Content creators post reels of themselves with the text “drink some water and calm down” over a clip, and then they grab something across the screen, showing what calms them down.
Steam Summer Sale is a trending topic on TikTok with over 58k posts in the past week, in which creators post content about how to get the best bang for your buck on Steam for video games.
The Cottage by Elizabeth Jane is a trending audio on Instagram that creators in the food and decoration niche use for their reels to grow their brand on social media.

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Latest Business and AI News Today

Nothing, a technology company, launched its most expensive product yet, the Phone (3), trying to compete with Samsung and Apple.
Amazon deployed its one millionth robot and launched a new AI foundation model.
Remark raised $16 million in Series A Funding to build the future of AI-powered e-commerce.
Meta has introduced messaging and highlighted perspectives on Threads, the long-awaited features users have been asking about.
Grammarly is set to acquire SuperHuman to accelerate its AI productivity platform.
xAI raised $10B in debt and equity in a partnership with Morgan Stanley.
Microsoft has partnered with the Premier League as the official Cloud and AI partner.

Google AI Mode – a chatbot-style research experience using Gemini 2.5 to provide answers with links.
Blotato – a content creation platform that helps entrepreneurs, creators, and producers repurpose viral posts.
Cognizant – leverages generative AI, multi-agent systems, and platforms to drive data-driven decision-making solutions.
ProductBoard – enhances product management by automating feedback analysis.
WriteSonic – a platform that automates content creation, SEO, and marketing workflows using advanced AI models and tools.
DataSax – enables the rapid development of production-ready AI applications.