Marketing Trends To 10X Your Views and AI News: September 18

Vavoza Team
September 18, 2025
Insider

Here are the top marketing trends, content ideas, trending audio, tech announcements, and AI news on September 18, 2025:

Fastlane by Chubz is a trending TikTok song with over 54k posts. Pair this audio with relatable and funny content.
Ocean Eyes by Billie Eilish is a trending Instagram song with over 520k reels. Pair this audio with beauty and fashion content.
I Lied is a rising TikTok trend. Post a video with the text overlay “I lied” and then write about your favorite things to do, whether in business or life.
Micro-Virality is a rising trend in which niche posts go viral in tight communities, boosting engagement and conversions without mass appeal.
Advice To My Younger Self is a popular YouTube trend. Post a long-form video titled like “Brutal Advice To My Younger Self”, sharing valuable tips and knowledge you learned in your life and industry with your audience.
Why Not You? is a rising motivational trend. Post a video with the text overlay “Why not you?” and share clips of yourself working on your business, working out, and bettering your life.
Rich vs Poor is a viral social media trend for entrepreneurs. Post a video like “Rich vs poor mindset” and share valuable strategies that the rich do that the poor don’t with your audience.
Anakin Is Gone is a viral TikTok trend. Post a video synced with this audio sharing huge transformations, from fitness, business, or your personal life.
iPhone 17 Unboxing Videos are trending on YouTube – many creators are sharing their thoughts and commentary about the new gadget.
TikTok Shop Shipping Costs is a trending subject and hook for creators on the platform. Record a video about a product you’re promoting from TikTok Shop and reassure your viewers that the shipping is free. Don’t forget to tag your product in the description.
Storytelling With A Spin is an ad trend many creators are implementing. Share a vulnerable or embarrassing situation and how you managed to get out of it with the help of your own product or service.
Delete That Video And Post It Again is a trend new creators use to increase their engagement and encourage other newbies on the platform.
Give Me 15 Minutes is a long-form YouTube video title trend. Use it to grab your audience’s attention, such as “Give Me 15 Minutes and I’ll Make You Dangerously Motivated.”
AI Is Getting Scary is trending on Shorts. Share a creepy or disturbing video you’ve created using AI.
Ranking is trending on TikTok and Shorts. Create a video ranking funny movie scenes, cringy life moments, cool cars, etc.

The Federal Reserve Meeting is trending, with over 500,000 searches just 4 hours after the announcement of the Federal Reserve on cutting interest rates.
S&P 500 is a trending query, reaching over 200,000 searches in just 7 hours, as investors looked into the stock market after the Fed announcement.
Ben and Jerry is a rising query, with 100,000+ searches in just 15 hours, after Jerry Greenfield announced that he is resigning from the infamous Ben and Jerry’s ice cream company.
Paramount is trending, reaching over 20,000 searches in just 3 hours, after Rithm Capital announced a $1.6B deal to acquire Paramount Group, betting on an office real estate rebound.

Business and Marketing Book Trends

Contagious by Jonah Berger reveals the six principles that make ideas and products spread.
AI Guide for Beginners by Tigran Voskanyan is designed to take readers from complete novice to confident AI user in just four days.
Cold Calling Sucks (and That’s Why It Works) by Armand Farrokh and Nick Cegelsk shows why the dreaded task of calling strangers is still one of the most powerful ways to win in sales.
The 1-Page Marketing Plan by Allan Dib gives entrepreneurs a fast and simple framework to create a marketing strategy that drives real growth.

A digital illustration of a friendly robot gesturing welcome in

Tech News and AI Developments

ElevenLabs introduced Studio 3.0, combining AI-powered voiceovers, music, sound effects, and video editing with new captioning and multiplayer features.
Google announced updates to Discover, making it easier for users to find and engage with content from their favorite creators and publishers.
Microsoft announced a $30 billion investment in the United Kingdom to strengthen AI infrastructure and deepen transatlantic technology ties.
OpenAI revealed that its research with Apollo found signs of AI scheming in frontier models and showed a 30x reduction using new alignment methods.
Perplexity partnered with 1Password to bring advanced password security to Comet, the AI-powered browser, ensuring safe and seamless browsing.
Stability AI released its 2025 Integrity and Transparency Report, highlighting how it builds and deploys generative AI with safety-by-design principles.
Streamlabs released its new AI Streaming Assistant, which was built with NVIDIA RTX and InWorld technologies.

IBM AI – delivers enterprise-grade artificial intelligence solutions for automation, data analysis, and business decision-making.
Poly AI – builds conversational voice agents that sound lifelike and work across voice, chat, SMS, and other channels to automate customer support, booking, payments, and more.
Talkie AI – lets you chat with AI characters through free, role-play driven conversations plus memory features and character customization.
Perchance – creates custom AI-generated characters for stories, role-play, or creative projects using simple inputs and templates.
Janitor AI – a tool for cleaning up, annotating, and curating datasets so they’re high-quality and ready to train machine learning models.