News & Trends Report: February 7 – 13, 2025

Here are some relevant news, trends, and updates from the business and marketing world that you may want to know about…

Google Ads has made some changes in the way advertisers upload imports into the Offline Conversion Import (OCI) to ensure accurate attribution and optimal performance.
YouTube Premium is offering a 14% discount to those who add YouTube Premium to the Google One Premium plan through Google One.
YouTube is making changes to its Harassment Policy. As of February 10th, 2025, YouTube prohibits videos that simulate or show death or violence. Such videos will be removed.
Meta partnered with Childhelp to help young audiences stay safe online, particularly from sextortion and grooming.
Meta partnered with artists for the AI Action Summit in Paris. Meta commissioned and presented two breathtaking open-source AI pieces that are definitely worth looking at!
Instagram’s Adam Moseri shared three important metrics you should look at when analyzing the performance of your content.
Instagram’s Adam Moseri shared a series of videos explaining how shadow banning works on Instagram and how to avoid it.
TikTok shared a Digital Safety and Policy Guide; to access it, type “check my settings” in the TikTok search bar and tap “learn more” on the banner.
TikTok shared a list of 50 creators to watch in 2025 that have made the most positive impact on and off the platform.