Digital Marketing News & Trends: April 3, 2025

Here are some relevant news, trends, and updates from the business and marketing world that you may want to know about…

Google Ads: According to Google, searches for Colleges, Universities, & Post-Secondary Education are predicted to increase by 34% starting in less than a week from today.
Google Ads announced the expansion of Immersive Ads to more publishers across AdMob and Ad Manager. Ad Manager has also entered into a partnership with Roblox.
Google Ads will enable brand guidelines for Performance Max campaigns that use the same brand assets (logo, business name, and landscape logo) starting May 1st, 2025.
Google’s Demand Gen has introduced a new feature that allows advertisers to see a screenshot of the landing page for ads. (It appears as a checkbox in the Google Ads interface.)
Google will update its Unfair Advantage policy starting on April 14th, 2025. The update will clarify the prohibition on showing more than one ad at a time for your business, app, or site, which applies only to a single ad location. This is especially relevant to affiliates.
YouTube changed how it counts views on Shorts on March 31st. The change states that views will count regardless of the watch time.
YouTube released some new features for creators: Brainstorm From Anywhere, Quick Saves, and AI-Powered Hooks.
TikTok is still at risk of being banned in the U.S. due to the national security law. The deadline for the sale is only 3 days away. Will the POTUS come through with another extension…?
Snapchat has rolled out some new looks for the Bitmojis to match the spring season. Apparently, Snapchatters enjoy expressing themselves with them…
AI Fun: Go to ChatGPT or Gemini, upload an image of yourself, and enter this prompt: “Create a Studio Ghibli-style version of this image.” Post it on social media to participate in this fun trend!