Digital Marketing News & Trends: April 3, 2025

Here are some relevant news, trends, and updates from the business and marketing world that you may want to know about…

• Google Ads: According to Google, searches for Colleges, Universities, & Post-Secondary Education are predicted to increase by 34% starting in less than a week from today.
  
  
• Google Ads announced the expansion of Immersive Ads to more publishers across AdMob and Ad Manager. Ad Manager has also entered into a partnership with Roblox.
  
  
• Google Ads will enable brand guidelines for Performance Max campaigns that use the same brand assets  (logo, business name, and landscape logo) starting May 1st, 2025.
  
  
• Google’s Demand Gen has introduced a new feature that allows advertisers to see a screenshot of the landing page for ads. (It appears as a checkbox in the Google Ads interface.)
  
  
• Google will update its Unfair Advantage policy starting on April 14th, 2025. The update will clarify the prohibition on showing more than one ad at a time for your business, app, or site, which applies only to a single ad location. This is especially relevant to affiliates.
  
  
• YouTube changed how it counts views on Shorts on March 31st. The change states that views will count regardless of the watch time.
  
  
• YouTube released some new features for creators: Brainstorm From Anywhere, Quick Saves, and AI-Powered Hooks.
  
  
• TikTok is still at risk of being banned in the U.S. due to the national security law. The deadline for the sale is only 3 days away. Will the POTUS come through with another extension…?
  
  
• Snapchat has rolled out some new looks for the Bitmojis to match the spring season. Apparently, Snapchatters enjoy expressing themselves with them…
  
  
• AI Fun: Go to ChatGPT or Gemini, upload an image of yourself, and enter this prompt: “Create a Studio Ghibli-style version of this image.” Post it on social media to participate in this fun trend!
  
  

Team Vavoza Reacts 🗣️

Here’s what our content and marketing team has to say about the latest news and trends report…

Researcher:

I’ve always wondered how platforms that support short-form video content (like Instagram, YouTube, and TikTok) count their views and why they count them (or not) in the way that they do.  

I like that YouTube will count views no matter the watch time – I feel like if it appeared in one’s feed, it deserves recognition from the platform…

– Stephanie Hill

Agency Manager:

This update will crush many people’s businesses. After Google updates its Unfair Advantage policy, many people will have their accounts suspended.

We’ve been advising our clients for the longest time that using multiple Google Ads accounts is not a good idea. Once your account is suspended, it’s an uphill battle to get it unsuspended. It’s almost impossible.

Do you use multiple Google Ads accounts? If so, will you stop, or will you keep risking it?

– Vadim Silchuk

Social Media Guy:

SEO has really changed over the last few years. With the integration of AI, everything has been more tailored to it, and SEO has a whole new playing field. 

In my opinion, voice search and optimizing for the Google chat AI will be the new way for SEO and how writers will write and tailor their articles for their companies to get more impressions and reach.

– Vadim Strizheus

The Founder:

The Google Ads platform is always changing, sometimes for the better and sometimes for the worse.

But what are you and I supposed to do about it? It is what it is.

I sometimes have to remind our agency’s clients, “You can keep fighting and trying to outsmart Google while constantly fighting an uphill battle (and lose), or you can adapt and change the way you do things and continue to grow.”

Google is forcing Demand Gen campaigns on us even though they generally do not outperform regular video action campaigns, which are being discontinued this year.

But you know what? It’s okay. We’ll adapt and keep crushing it as we’ve always done.

Fortunately, the concept of setting up, managing, and scaling Demand Gen campaigns is the same as video action campaigns.

This is good for us because it means our YouTube Ads Pro course is still highly relevant in 2025, while other YouTube ads courses in the marketplace are outdated (and full of fluff).

Want access to our YouTube ads training? Sign up here at the best price we can possibly offer.

– Vlad Strizheus

Tune in to Vavoza Insider weekly for more relevant business and marketing news, trends, and ideas from our team.