NFC Marketing: NFC Card Tips to Tap New Leads on the Go

Hey Insiders! Have you tapped into the power of NFC Marketing with NFC cards yet? These handy contact cards are like supercharged business cards that allow you to instantly collect leads when networking or meeting potential customers. Just hand them your pre-programmed card, and their phone will open a contact form to submit their info.

Near-field Communication (NFC) tags are small chips that can be embedded in objects and used to transmit data wirelessly. They are becoming increasingly popular in marketing, as they can be used to create interactive experiences and collect valuable customer data.

In this issue of Vavoza Insider, we’ll give you a step-by-step guide to creating and using NFC cards to build your pipeline quickly and easily. You can use them at trade shows, conferences, or even out and about to turn new connections into leads. This is a unique and fun form of guerilla marketing, a type of marketing that relies on unconventional and innovative tactics to reach target audiences.

NFC Tags and Guerilla Marketing in Action

NFC tags can be used in guerrilla marketing campaigns to increase leads and customers in a number of ways. Here are a few ideas:

• Create interactive experiences: NFC tags can be embedded in stickers, posters, and other objects to create interactive experiences for customers. For example, a business could embed NFC tags in stickers that customers can scan to learn more about a product or service or to enter a contest.
  
  
• Collect customer data: NFC tags can be used to collect customer data, such as contact information, social media handles, and purchase history. This data can then be used to target customers with relevant marketing messages.
  
  
• Trigger actions: NFC tags can be used to trigger actions on customers’ smartphones, such as opening a website, playing a video, or downloading an app. This can be used to drive traffic to your website, generate leads, or promote special offers.
  
  

Here are a few specific examples of how marketers have used NFC tags in guerrilla marketing campaigns:

• A motivational speaker embedded NFC tags in his business cards. When attendees scanned the cards during his presentation, they were taken to his website to sign up for his email newsletter.
  
  

• A life coach embedded NFC tags in free workbooks she handed out at networking events. When prospects scanned the tags, they were taken to a booking page to schedule a free consultation call with her.
  
  

• A marketing consultant embedded NFC tags in his free books. When prospects consider buying his book, they can tap the tags embedded behind the hardcover, and they are taken to a signup page to receive an email course on digital marketing.
  
  

NFC tags are a powerful marketing tool that can be used to grow leads and customers in a number of ways. By using NFC tags in guerrilla marketing campaigns, you can reach their target audiences in unexpected and innovative ways.

NFC and Guerilla Marketing Essentials

Here are a few tips for creating successful guerrilla marketing campaigns with NFC tags:

• Choose the right location: Place your NFC tags in places where your target audience is likely to see them, such as high-traffic areas or at events that your target audience is likely to attend.
  
  
• Make sure your NFC tags are visible and easy to scan: Place them in prominent locations and use clear and concise instructions.
  
  
• Offer something of value: Give customers a reason to scan your NFC tags by offering them a valuable incentive, such as a discount, a free gift, or exclusive content.
  
  
• Track your results: Use analytics tools to track how many people are scanning your NFC tags and what actions they are taking after scanning. This information can help you improve your campaigns over time.
  
  

By following these tips, you can use NFC tags to create effective guerrilla marketing campaigns that will help you grow your leads and customers. See our pro tips below for a step-by-step guide on creating NFC cards for lead generation.

Pro Tips:

1. Sign up for an account on Elify or a similar NFC card creation site like NFC Tools from the Apple Store. These apps allow you to design your digital cards as well as program the NFC tags inside your physical cards.

2. Order your physical NFC cards. Pick a durable card stock and get enough for your upcoming events. Amazon has some great and affordable choices.

3. Design your physical card sticker with Vistaprint. Include your logo, tagline, website, and a call-to-action like “Tap for more info.” Also, don’t forget to design your digital card in the Elify or NFC Tools app.

4. Program your physical cards using the Elify or NFC Tools app. Link each card to a pre-filled contact form on your website so your potential leads can quickly submit their info.

5. When you network with potential leads and customers, hand them your card and ask them to tap their phone on it. Demonstrate tapping your own phone if needed. When they tap the card, they’ll be taken directly to your pre-filled contact form to submit their name, email, and any other info you request.

6. Follow up with your new leads within 24 hours via email to further the conversation while their memory is fresh. Offer to continue discussing their needs.

7. For street interactions, adjust your messaging while handing out your card to focus on providing value and staying in touch versus delivering a sales pitch.

8. Review your new lead submissions regularly and import them into your CRM software like ActiveCampaign for further nurturing and future sales conversations.

9. Reorder NFC cards whenever you start running low so you’re always prepared to collect leads on the go. And, of course, ABM (always be marketing).

Closing Remarks

We hope this gives you some fresh ideas for putting NFC cards to work for your business! Another great tool worth considering for lead generation on the go is QR codes. Include a QR code on your physical NFC cards to maximize conversions. Check out our past article on QR code marketing tactics.

The key is having multiple tools in your marketing toolbox. Equipped with modern tools like NFC tags and QR codes, combined with guerilla marketing tactics, you’ll be ready to capture leads wherever you go! For more unique marketing strategies and ideas, subscribe to Vavoza Insider and you’ll receive weekly tips to help you get more leads and customers faster than ever.