Nostalgia Marketing by Dimitris Loannou is a practical guide to using nostalgia to build stronger, more memorable brands.
The book explains how tapping into positive memories and cultural touchpoints can help businesses create deeper emotional connections with their audiences.
Loannou shows how nostalgia can be used strategically to earn trust, inspire loyalty, and drive purchasing decisions in a crowded marketplace.
With clear frameworks, examples, and actionable advice, Nostalgia Marketing gives marketers the tools to craft campaigns that resonate personally and turn brands into lasting favorites that people remember, trust, and continue to buy from.
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