Popular Social Media Trends and Latest Digital Marketing News: May 1, 2025 🗞️

Hey Insider,

Can you believe it’s already May?!

Are you up for a challenge this month? 🙂

Pick one marketing trend we share daily and implement it the same day – a different trend every day!

We’ll continue to provide you with fresh ideas daily; all you have to do is choose which ones to act on.

Remember, consistency is crucial for effective marketing.

Below are the most popular social media trends, rising Google searches, and the latest tech news for digital marketers on May 1, 2025.

Social Media Content Trends

• Going Live on Facebook and TikTok is currently a trending way to showcase your e-commerce goods, promote limited-time offers, and boost your sales.
  
  
• Travel Blogs and International Aesthetics are trending on TikTok, paired with slowed music and text overlay.
  
  
• Healthy and Fitness Lifestyles and day-to-day routines are popular content types on all short-form video platforms.
  
  Creators who are just starting their health and content journey post more realistic and raw videos.
  
  Creators who have been in the industry and already have the body of their dreams post glamorous videos, oftentimes showcasing not only the health side of their life, but also their financial achievements, like loft-type apartments, cars, and brand clothing.
  
  
• Congratulations, You Finally Made It… is a trending sound for promoting a luxury lifestyle and financial freedom. Some content can be AI-generated, but most showcases real-life luxury cars, mansions, yachts, and tourism destinations. Trending on TikTok, it also pops up on Instagram.
  
  
• Old Money Clothing Style content is trending among young men and women. It can consist of short video clips showing styles or a picture-to-picture comparison of what to strive for and avoid when dressing like Old Money.
  
  
• Deep, Relatable Quotes typed on top of a car video are surfacing on Instagram and TikTok. The quotes can be about success, love, heartbreak, and life.
  
  
• “I’m Not Angry, I’m Overstimulated” trend is popular on TikTok, paired with animated characters and day-to-day situations that seem overwhelming.
  
  
• People Offering Solutions To Global Problems that ultimately make no sense. The video is in a soft square format, starting off with a recording of themselves, transitioning into text overlay, and scenic nature views while describing their “solution”.
  
  
• Describing Ridiculous Day-To-Day Situations and commenting on them. Similar concept to the trend above.
  
  
• Reddit or X Stories and Discussion Threads with text overlay on a screen-recorded game of Subway Surfers or Minecraft is trending on Facebook / Instagram Reels and TikTok.
  
  
• “Give Me Back My HAMSTER” is a popular TikTok trend paired with the corresponding sound.
  
  People screen record conversations in which they text their friend or loved one a sequence of messages that get the receiver’s attention by not making any logical sense, and ending the conversation with “Give me back my HAMSTER.”
  
  
• Content Without Captions or Hashtags seems to be getting a lot of exposure and engagement on TikTok. 
  
  

Rising Google Searches 

• Advertising: Programmatic advertising software, pay-per-click advertising, digital advertising platform, and local and billboard advertising are trending topics and search queries today.
  
  
• Search Engine Optimization: SEO ranking checkers and local SEO companies are rising in search queries. 
  
  
• Marketing Topics: Rebranding and logos are gaining popularity in search queries.
  
  

Latest Tech Updates 

• Google Merchant Center introduced “Search For Products” – an AI search feature that simplifies product search and catalogue organization.
  
  
• Grok will soon release an update. The Grok 3.5 is still in beta and will not be available to the general public, but the SuperGrok subscribers will get a feel for the new features next week.
  
  Supposedly, this version of Grok will be built on reasoning and will not rely on the Internet for information, providing users with unique answers.
  
  
• Meta made some innovation announcements during its first-ever Llama Con. Here is everything you need to know about the upcoming features.
  
  
• Snapchat has surpassed 900 million active users. Let’s congratulate the platform on such a grand accomplishment!
  
  
• X Business announced a $100 giveaway in ad credits for the SMB week. To qualify, you have to speak to a specialist and set up your first ad to promote your business to an audience of 500 million.
  
  

You may also want to check out some of our April updates, which are still highly relevant. 🔥

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