Power Pollination Through Email Advertising

Just about every business is trying to figure out how to advertise online, but with rising costs, many small businesses are getting priced out! What if I told you about a secret ad network top marketers use to blow away the competition by relying on traditional ad buyers? Well, if you read the title of this pro tip article, you already know the answer… The question is, where do you sign up for the ad network? That’s where it gets tricky. Using email as an ad network can have several benefits, including high ROI, targeted and personalized messages, building meaningful customer relationships, saving time and money, and improving conversions.

Additionally, email automation can be used to automate campaigns and boost business growth. Generally speaking, for roughly every dollar spent in email advertising on average, you can expect around $44 back! Those are insane results, but most businesses aren’t effectively using email, let alone tapping into the power of influencer networks to boost their brand’s credibility, awareness, and conversions.

Tech moves fast, and our fears of becoming obsolete keep up. Local cabs were kicked to the wayside by Uber, blockbusters got the boot by streaming, and radios were offered by video. But will social media platforms finally give email the boot as the advertising equalizer? The answer, in our opinion, is no! Email is still king – albeit an obese, diabetic king. Ultimately people resonate with people and trust influencers far more than we would all like to admit. Does the Kardashians building multiple billion-dollar brands ring any bells?

The first email debuted with floppy disks and VHS tapes in the wacky 70s. While other inventions faded away, email grew more substantial and smarter. Despite attempts to put it to rest, we’re still inbox dwellers. But platforms like Slack, with 10M daily users and apps linking chats with digital offices, mean that “inbox zero” isn’t top of mind anymore.

Rather than trying to run against the current, learn how to lean in and surf the wave. By leveraging a platform like Modash, a business or brand can find influencers who understand the power of email advertising and build inroads with those that resonate with their target customer avatars.

Pro Tips:

• Warm Up: Once you find the influencer you want to work with, allow them to use their judgment on the best way to warm up their audience to the new partnership. Make sure there is an organic use case for your product or service so it feels like a genuine relationship.
  
  

• Timeline: This ties in nicely with the first tip, as you must ensure a realistic timeline for the desired results to blossom from the relationship. Allow at least 90 days before you should expect any significant data to reveal the data required to determine if that email channel dialed into the right audience.
  
  

• Incentivize: Ensure you have a robust economic incentive with the influencer you work with. This will ensure they are working creatively on your behalf to deliver quality emails that drive audiences to your sites and other third-party content that helps their audience see that other people find your product or services useful and of high quality. Proper incentives create a blanket effect and give your brand credibility in the marketplace.
  
  

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– Team Vavoza