De-influencing is taking over TikTok and Instagram. Instead of promoting the latest “must-have” items, creators are being real about what not to buy.
Whether it’s overpriced skincare, unnecessary tech, or viral Amazon finds that don’t live up to the hype, this trend is about saving your audience time and money.
To jump on it, record a simple talking video or product breakdown with the text overlay: “Don’t waste your money on this.” Add context, give better alternatives, and keep it honest.
De-influencing not only sets you apart from typical product pushers, but it also builds deeper trust with your audience, because you’re putting their needs first.
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