Radical Marketer | Vavoza Insider letter (10/19/20)

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Hey Insider! I hope you’re doing AWESOME today 🙂

In today’s Vavoza Insider letter, I’d like to explore an interesting (and somewhat scary) subject with you.

Before we get to the point, let me just mention a few things.

To get the most value out of this letter:

1) Try to stay open-minded no matter how you feel.

2) Don’t get stuck on any particular idea or point until you read the entire letter.

3) Most importantly, don’t accept any idea as a definitive conclusion- think deeply and come up with your own conclusions.

Remember, one of our primary objectives at Vavoza Insider is to explore modern marketing and entrepreneurship ideas that can help you come to your own conclusions on each subject.

Now, put on your thinking hat and get ready to dive deep into this very interesting subject. This is gonna be a lot of fun 🙂

Here we go!

Are you a “radical” marketer and/or entrepreneur?

Don’t answer YET.

Before we explore some ideas on this subject, allow me first to explain what I mean by “radical”.

What does radical mean?

  • Radical means new, modern, and progressive.

  • Radical means something previously UNSEEN, something very unconventional.

  • Radical means something unlike anything else in your industry, market, and niche.

  • Radical means something so different, so unusual that it scares the masses (aka most of your competitors or people in the same industry and niche as you).

Get it? It’s a scary term to a lot of people but, if you really think about what it means, it’s not all that bad.

Alright, now that we defined what radical means, let’s explore some ideas.

Ask yourself these 3 questions:

1. What does it mean to be a radical marketer?

2. How do I know if I am a radical marketer or not?

3. Do I even want to be a radical marketer?

If you’re struggling to find a satisfactory response to any of those^ 3 questions, you’re not alone. They’re really not easy questions.

In fact, let me be completely honest with you…

I’ve been obsessed with the idea of “radical marketing” for years now but when I consult my clients on how to take a radical approach to promote their brand and products, even I can’t always come up with an immediate response to what it really means for their specific industry and niche.

It’s important to understand that a “radical approach” might mean something completely different to you than your fellow marketer or entrepreneur. Therefore, when you think about “being radical”, get very specific about how it relates to YOUR industry, niche, market, and YOUR unique brand and business model. Otherwise, you might find yourself in an endless rabbit hole of confusion and that’s the last thing we want.

By the way, if you’re confused right now, that’s completely okay and normal. Everything is about to get crystal clear! Just keep reading, this is where it gets really fun 🙂

I’m going to share a few different thoughts with you below that you might want to explore and consider to come to your own conclusions on this subject. I’ll state the 3 questions that I asked you above^ and add some bullet point comments underneath each question that you might want to consider when exploring this subject.

Sounds good? 🙂

Let’s get to it!

1. What does it mean to be a radical marketer (and entrepreneur)?

Here are some ideas to help you entertain this question:

  • Be creative to the point that most people might not understand you. Artists are a good example. For instance, have you ever seen a rather strange music video by a popular singer and thought to yourself “this is so weird” but kept on watching the entire video? You don’t get it but it fascinates you, doesn’t it?

  • Advertise in ways you’ve never seen or heard about before. Invent ad structures and content on your own instead of modeling after other people. For example, we did something unusual at Vavoza for one of our client’s campaigns. We ran remarketing display ads to a specific audience, and the ad copy literally consisted of just the company logo on a white background without any call-to-actions (CTAs) or anything else. You would think that this type of ad wouldn’t work, right? Well, it actually worked surprisingly well for the specific objective we had for that remarketing campaign.

  • Implement strategies, concepts, or tactics that may scare you or take you out of your comfort zone. For example, one of our digital coach clients schedules a one-on-one call with ALL of his customers and gives them FREE one-on-one coaching. He has thousands of paying customers and his conversion rates are insane.

  • Create and promote digital sales funnels that are different than what anyone else is doing. Invent new sales funnels without modeling after anyone or using templates, including the format, structure, and content. For example, you can promote a funnel that does NOT collect leads at all but instead, simply puts your site visitors on different remarketing lists via a remarketing pixel. It could be a multi-page funnel with free training and then a sales pitch offering premium training or coaching for purchase. Sounds scary, doesn’t it? Imagine “wasting” all those visitors and not collecting a single lead into your CRM. It’s definitely radical but this strategy is actually very effective for sales conversions if you do it right (for advanced marketers only).

  • Operate your business unconventionally compared to your competitors or other businesses. For example, in most cases at Vavoza, we don’t do contracts nor campaign setup fees and we get paid 30+ days after starting our work for our clients. We also don’t have any set operation hours nor a walk-in location and we only take on very specific kinds of clients (we reject everyone else). As a result, our cost to operate is close to zero and each client has a high customer lifetime value (CLV). We’re not afraid to be completely different or “radical” and it’s working out great for us thus far.

  • Experiment with high-risk business models. For example, Tesla experimented with a “no questions asked 7-day return policy” on their cars, something crazy for the automobile industry. Another great example is companies offering a 30-day money-back guarantee on all their purchases (this one is actually not as radical, it’s a pretty common practice nowadays but a lot of companies still don’t do this).

  • Preach or propagate an ideology that your competitors are afraid to even talk about. This is exactly what we are doing with Vavoza Insider. We explore and share “radical” marketing concepts and ideas that most marketers are afraid to even consider.

The list can go on and on the more you think about it. I encourage you to think of your own thoughts and bullet points and add them to the list. Also, keep in mind that these are just surface-level examples that I’m using to get my point across. Each bullet point can be explored and expanded on in great detail (and I encourage you to do so).

Now let’s go to question number 2 (remember, we’re still answering the 3 questions previously asked in this letter – just in case you forgot).

2. How do I know if I am a radical marketer or not?

This one is easier to answer after the first one. Simply go back to question 1 and read the bullet points that I shared with you (and think of your own ideas that you can add to the list).

Are you doing all, some, or any of those things on that list? Perhaps some of them scare you and you avoid doing them. Really think about it and decide for yourself whether you are a radical marketer or not.

Let’s continue to the 3rd and final question.

3. Do I want to be a radical marketer?

Do you even want to be a radical marketer or would you rather take the safe route and be like everyone else? This is a big decision for you to make. Both choices offer their own pros and cons.

Here are some questions you might wanna ask yourself before making your decision:

Are you willing to be DIFFERENT? And I really mean different, unlike anyone or anything else. Or would you rather be “just another” marketer or entrepreneur or _____ (fill in the blank)?

Do you want to be unique? Or would you rather be a follower and chase after the masses? Keep in mind that the masses typically fail sooner or later.

Decide for yourself but as far as I see, it’s the “special” and “different” kind of entrepreneurs and brands that get far in life in the long run. People that stand out from the crowd, the ones that aren’t afraid and are different aka radical (whether it’s intentional or not), are the ones that rise to the top and dominate.

Being radical might bring a lot of criticism your way from competitors as well as from people that you may have previously considered “potential customers”. Most people will NOT resonate with a radical marketer. Your competitors (and people in general) might even laugh at your “different” ways (I mean, depending on how radical you decide to be… maybe don’t be too crazy lol).

But guess what? Being radical also means being ahead of everyone else. It’s a HUGE plus.

Marketing (what’s working and what’s not working) is continually evolving at a very quick pace. It’s not easy to keep up when having a closed mind.

In fact, I’ll go as far as to say that a closed-minded person cannot truly be a great, exceptional marketer (perhaps I’m wrong but I simply cannot imagine it). Being too conventional and closed-minded prevents marketers (and entrepreneurs) from seeing into the future. It prevents them from spotting great new opportunities.

Radical marketers are the ones that make real change happen, they’re the ones that make a real impact on the world. They create new trends and waves and introduce the “new way of doing things”.

And guess what? Everyone else eventually catches up with the radical marketer, even though they disagreed and criticized the radical marketer in the past. And by the time everyone else catches up, the radical marketer is EVEN FARTHER ahead, exploring NEWER and once again “radical” ideas, concepts, methods, and tactics and creating new trends.

Oh, and one more thing (the best part). The right audience WILL resonate with you. Your uniqueness will attract the right kind of people, the kind of people that will love your brand and what you stand for and help you drive your brand into the future.

Anyway, I think I shared enough thoughts on this subject for today but this conversation is far from over. The idea of “radical marketing” is a huge part of Vavoza Insider and we will continually discuss this subject as well as many other very important subjects and explore various interesting and relevant ideas.

Once again, do not accept any of my ideas as definitive conclusions. Think about everything we discussed here and come up with your own conclusions.

Use your intuition, be open-minded, think deeply, and at the end of the day, find a way to connect your conclusions to your business and marketing efforts and use them to grow and improve whether you’re a marketer, consultant, or entrepreneur.

Thank you for reading! I appreciate you being a Vavoza Insider and I look forward to sharing more interesting thoughts and ideas with you that can help you take your business and life to the next level!

Be blessed,

Vlad Strizheus
President, Vavoza

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