Reach and Convert More Customers With Taboola!

In this Vavoza Insider edition, we are back with yet another powerful tool that helps you increase your brand exposure, generate more traffic, and drive sales to your company. It is the prime competitor of Google Ads and Facebook, allowing users to reach potential consumers everywhere on the open web.

Taboola is an advertising platform that tailors ads to people based on their existing searches. In other words, it suggests topics on a “what you may also like” basis.

Taboola prides itself on having ad placements in over 20,000 publishers worldwide, including some of the most prestigious news platforms, such as USA Today, Business Insider, ESPN, CNN, and Fox News. Per Taboola, it “serves 360 billion content recommendations to over 1 billion people across the web each month.”

Why Use Taboola In 2024?

Here are the key factors Taboola focuses on for its users:

Awareness: Increase brand awareness by creating campaigns that make your message stand out to users who are already engaged. Taboola’s data is based on the reading habits of billions of people, and they will make sure your ad reaches your target audience.

Taboola also provides quality assurance regarding where, when, and how your ad appears in front of readers. Did you know that big brands like Adidas, Nespresso, and Pandora use Taboola to increase brand awareness?

Consideration: Taboola caters to all kinds of businesses, so rest assured it has a vast variety of ad formats that can be customized to fit any business format. From interactive ads, like quizzes and calculators, to photo sharing and video ads – Taboola has it all and probably much more!

Taboola helps you obtain high-quality traffic through retargeting, contextual targeting, audience targeting, and other touchpoints.

Conversions: Taboola’s priority is to increase your conversions. Otherwise, what would all those efforts be for?

Taboola ensures that your ad is there at the most important moment – the moment your reader stops scrolling and is ready to convert.

Engagement: If your business goal is increased engagement, Taboola helps you acquire a new audience from its huge network, so get ready for more extended use time from visitors, new subscribers, and an increased lead list.

Pro Tips For Advertising With Taboola:

• Follow The Technical Guidelines: Taboola has some basic technical guidelines and advice for you to get the most results out of your campaigns. Things like photo format and size, number of characters recommendations, and text types are all important to consider.
  
  
• Test Multiple Ad Creatives: Taboola recommends starting with at least two different images and at least five text variations but encourages you to test out more to see what best fits your business and what performs best for your goals. The possibilities are endless and are all up to you.
  
  
• Photo Galleries and Videos happen to get the highest clickthrough rates, so make sure your content has plenty of things to show. Make sure your audience has enough different opportunities for interaction. These types of campaigns are best for e-commerce businesses, but visuals are important for everyone.
  
  
• Split By Platform: Taboola recommends splitting your campaigns by platform as “user behavior on mobile and desktop devices is very different.”
  
  
• Set User Expectations: Make sure your content contains enough information for users to know what to expect from your product or service. Whether you have a physical or digital product or service, Taboola encourages you to showcase its properties and qualities.
  
  
• Use the Taboola Help Center: The Taboola Help Center is a wonderful way to get answers to any questions you may have about creating campaigns, billing, ads, and other topics. It has an extensive library of step-by-step instructions, answers, and overall information collected in one space, all for you to be happy and successful. 
  
  

Closing Remarks 

Taboola is a platform that helps brands and businesses of all kinds and sizes reach their target audience through its thousands of partnerships.

Consider leveraging Taboola to increase your brand awareness, audience engagement, and revenue in 2024!

If you would like to receive more actionable marketing strategies, tactics, and ideas, subscribe to Vavoza Insider today and stay tuned!

News & Trends: July 2024

Stay in the know of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:

• X (Twitter) is considering preventing users from posting links in their post replies.
  
  
• Instagram: Adam Mosseri (Instagram’s head honcho) encourages creators and brands to post content that has the potential to be DMed between users. The more your content is DMed, the higher your ranking!
  
  
• YouTube: You can now save your favorite audio from the YouTube Shorts feed.
  
  
• Meta came up with a new tool that displays special offers like promo codes and discounts in ads.
  
  
• TikTok: You can now customize the thumbnail images of your TikToks.
  
  
• Vavoza Insider Plus is about to get more “plus!” Our highly anticipated YouTube Ads Pro course is being recorded and produced as we speak, and all our VIP Lifetime Members will get FREE access to it in August!
  
  If you want to learn how we promote our client’s webinar funnels with paid YouTube video ads step-by-step, become a Lifetime Member of Vavoza Insider Plus now and you will get free access to YouTube Ads Pro!