Ride the Trending Audio Wave 🔊
Instagram continues to be one of the most popular social media platforms, especially among young audiences. With over 1 billion monthly active users, it presents a major opportunity for brands looking to reach and engage with consumers.
One trend that has exploded on Instagram recently is using popular audio in Stories and Reels. Short-form video content with catchy audio is massively boosting engagement, as users love the entertaining and relatable content.
👉 By leveraging trending audio and music in Instagram content, brands can tap into the latest viral sounds to create fun and engaging content that resonates with audiences. From there, it is crucial to use compelling Call-to-Actions to drive this traffic to your email, text, or DM lists via Instagram or Facebook, which have tremendous automation power (more on this in a future Vavoza newsletter).
Let’s jump right into just how to use trending audio to grow your list and engage an audience with the most replayable content online to this day!
Tactics for Leveraging Trending Audio
- Create Reels featuring trending audios: Check sites like TikTok and Instagram to spot the latest viral sounds and songs. Quickly produce Reels featuring these audios to capitalize on their popularity before they fade. Focus on visually engaging content that suits the vibe of the audio.
- Use music and audio stickers in Stories: Instagram Stories allow you to easily add music and audio stickers. Monitor trending sounds and use relevant viral audios in your Stories to make them more captivating.
- Produce duets and remixes: Duet or remix other popular posts that use viral audio to put your own spin on it. This allows you to join in on trending audios in an original way.
- Use audio quotes in carousels: Snippets of audio from movies, TV shows, or speeches can go viral online. Identify quote audios resonating with your audience and incorporate them into engaging carousel posts.
- Collaborate with influencers: Partner with nano or micro-influencers to co-create content using popular audios. Their existing audience will help drive engagement.
- Optimize hashtags: Research hashtags associated with trending audios and leverage the most popular, relevant ones in your posts to increase visibility.
- Analyze performance: Closely monitor the engagement and reach of audio-centric content to identify the types of audios and content that most effectively engage your audience.
Trending Songs in September 2023
- “Popular” by The Weeknd, Playboi Carti, and Madonna. This song is from the HBO Original Series “Euphoria” and has been used in over 100,000 Reels. It’s a catchy and upbeat song that’s perfect for dance challenges and other creative videos.
- “With You” by AP Dhillon. This Punjabi song is a slow and romantic ballad that has been used in over 50,000 Reels. It’s perfect for videos about love, relationships, and heartbreak.
- “fukumean” by Gunna. This rap song is a hype and energetic track that has been used in over 40,000 Reels. It’s perfect for videos about dancing, partying, and having a good time.
These are just a few of the many trending audios on Instagram Reels. You can find more trending audios by searching for them on the “Explore” page or by using the hashtag #trendingaudio 👈
- Check Tiktok’s Creative Center: There you can find what’s trending as they usually cross over to Instagram. It only takes a few hours for something to go viral and you can ride that wave.
- Look at Popular Influencers: Many of them have teams that keep them on the cutting edge, so use their wave and ride their followers right to your inbox.
- Spotify Trend Playlists: Spotify’s curated playlists are the perfect accompaniment for any vibe, so it’s no shocker they’re also serving up hot sets full of trending tunes. From chill lo-fi beats to party-rocking hip hop, Spotify’s hit list of what’s hot right now will keep you on the trending edge.
Leveraging the latest viral sounds and music on Instagram through Reels, Stories, and other content is an effective way to create captivating content that taps into current trends. By regularly monitoring platforms for trending audios and reacting quickly to ride their waves of popularity, brands can drive higher engagement and reach new audiences.
The strategy outlined in this release of Vavoza Insider offers a blueprint for success using audio to boost Instagram (and other social media) growth. Stay tuned for more helpful marketing tips, insights, and ideas from Vavoza every Thursday!
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– Team Vavoza