Riding the Wave of Discord Orbs: A Goldmine For Marketers?

Discord’s new Orbs, launched in 2025, is a new way for marketers to connect with its 100M+ gaming-obsessed users.

By crafting fun Quests – like streaming a new game or watching a quick trailer – brands can reward fans with Orbs for cool perks like Nitro credits or slick profile badges.

Beta data shows that 79% of participants were first-time Shop buyers.

Using Kantar’s analytics, marketers can fine-tune campaigns to spark brand love, turning Discord’s tight-knit communities into hype machines.

With a potential 2025 IPO on the horizon, jump in and take advantage of this Orbs launch.

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