TikTok unveiled “See Where Music Takes You,” its first-ever global campaign focused entirely on music discovery and cultural connection.
The campaign highlights how TikTok turns everyday listeners into trendmakers, reviving classics, launching new artists, and creating viral moments that resonate worldwide.
The campaign centers around Ravyn Lenae’s hit song “Love Me Not,” which exemplifies TikTok’s power to launch careers.
It also emphasizes features like Add to Music App, which makes it easy for users to seamlessly and intuitively save songs from TikTok to their favorite streaming services, such as Spotify, Apple Music, or YouTube Music.
TikTok shared that 84% of songs on the Billboard Global 200 in 2024 gained initial momentum on its platform.
With creative direction from AKQA Casa and a hero film by Nabil Elderkin, the campaign is live across TikTok, Instagram, Facebook, and YouTube, underlining TikTok’s role as the ultimate launchpad for music trends and engagement.
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