Send This Video To Someone is a viral trend on TikTok and Instagram that creators are using to increase shares and engagement.
The format is simple: post a video with the text overlay “Send this video to someone” and then explain who the audience should share it with.
It could be a lazy friend, a future millionaire, or someone who needs motivation, making it easily adaptable to any niche.
The reason this trend works is because it directly encourages audience participation.
By asking viewers to share with someone specific, creators tap into emotions like humor, inspiration, or relatability.
This not only drives higher engagement but also extends reach as videos spread beyond the creator’s immediate following.
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