Social Media, Advertising, and Tech News and Trends: April 26, 2025

Here are the latest social media, online advertising, and tech news and trends going into the weekend on April 26, 2025:

• YouTube is strengthening enforcement for violent or graphic content. The platform will begin age-restricting scripted content with any scenes of torture, violent death, and blood.
  
  
• Google’s Demand Gen Campaigns now have Checkout on Merchant. It is an accelerated, seamless checkout experience.
  
  
• Google Analytics Reports snapshot now supports templates for user behavior, sales, revenue, and marketing performance. This enables users to get an overview of their data quickly. 
  
  
• Threads moved their domain to Threads.com and gave it a fresh desktop UI. You can now create posts while scrolling your feeds, easily access custom feeds, and copy-paste the post as an image.
  
  
• Facebook is cracking down on spammy content due to multiple user complaints about spam preventing authentic creators from getting the needed exposure.
  
  
• Meta added dynamic overlays to the Facebook catalogue ads. The feature helps you display prices and/or discounts on your ad media. Here is how to get started.
  
  
• Meta’s open-source AI model is going to space – literally. A fine-tuned version of Llama 3.2 is being deployed aboard the International Space Station (ISS) National Laboratory. 🚀
  
  
• Snapchat launched an affiliate program for creators. The program is designed to boost ad sales. Creators will earn commission for every qualified advertiser they refer to Snap.
  
  
• Social Media Content Trends: The New Hairstyle and Anime Me AI filters are trending on Snapchat. Life Lately is trending on TikTok.
  
  
• Video Marketing Tip: According to Meta AI, video consumption peaks in the evening, with comedy emerging as the top genre influencing content creation and advertising.
  
  So, consider becoming more funny with your marketing (and perhaps become a night owl, too). 😄
  
  
• Progressive Web Apps: Google searches for Progressive Web Apps are trending upward, and more people are discussing PWAs on social media today than ever. However, PWAs are still in their infancy.
  
  Why opt for a PWA over a “regular” app? It’s cheaper, simpler, arguably safer, and a better overall option.
  
  

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