Social Media Trends, Tech Developments, and Business Updates: April 29, 2025 🗞️
Here is what’s trending on social media and the latest business, advertising, artificial intelligence, and tech updates on April 29, 2025:
Social Media Trends
- Clap To Beat is a social media challenge where people try to clap along to a song, often with humorous results.
- “When I Tell the Robber to Take Anything” is a trend where people joke about their most prized possessions and what they’d lose if a robber took them.
- Rise and Grind Morning Routine is a trend showcasing extreme morning routines, with brands like Duolingo participating.
- “Spring Into Summer” by Lizzie McAlpine is a trending sound on TikTok for aesthetic lifestyle clips, bait-to-switch videos, and silent videos with text overlays.
- “Blue” by Yung Kai is a popular sound for wholesome and cute videos of animals, couples, and pretty skies.
- Recreating throwback family pictures paired with “I’m Just A Kid” by Simple Plan is a popular trend on both TikTok and YouTube Shorts.
Advertising Trends
- Answer Engine Optimization has been an up-and-down topic of interest since late 2024. Search interest in it is rising again today.
- Native Advertising and related queries like “native advertising platforms”, “native programmatic advertising”, and “native display advertising” are breaking out in search on Google Trends.
Related breakout topics include “target audience”, “marketing communications”, “Taboola”, and “brand preference”. - E-Commerce SEO seems to be a popular search with a breakout in a related “e-commerce SEO checklist” query.
- Backlinks and anything related to them, especially backlink checker tools, have been trending lately in the Marketing and Advertising category on Google Trends.
AI, Business, and Tech Updates
- Perplexity made image uploads available to all users. You can now upload all images to Sonar and use them in your search experience. Here is how to get started.
- OpenAI has made a lightweight version of deep research available for Plus, Team, and Pro users. The same version will soon be available to free users, too.
- A Gemini-powered assistant will soon be available in BigQuery Data Canvas. This feature will allow users to construct and modify a data canvas to answer data analytics questions with prompts.
- Amazon sellers had to raise their prices due to the tariffs. Many U.S. businesses seek new suppliers in countries like Vietnam, India, and Mexico.
- Retail and E-commerce: Depending on your industry, you may have seen an influx or an efflux of consumers lately. Due to the tariffs, people rush to buy, stock up, or hold off on purchases.
- Shopify’s new checkout process changes how Google tags can be added to Shopify websites.
According to Google, “to preserve your measurement and campaign performance with Google, you should migrate your tagging to the Google and YouTube app”.
Shopify’s deadlines are August 26th for Non-Plus members and August 28th for Plus members. - Canva’s AI Code Generator will be gradually rolled out in the coming months. Canva Code allows you to build dynamic, custom tools for websites, presentations, docs, social posts, and more with a text prompt.
You may also want to check out some of our other April updates, which are still highly relevant.
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