Someone Is Always Listening, And You Should Be Too!
Social media listening tools are often overlooked because marketers must understand how to use them properly. To use social media listening tools correctly, a marketer should understand their target audience and what they want from the brand. Social listening tools can help with this by allowing marketers to monitor social media channels for mentions of their brand, competitors, product, and more.
The goal of social media listening is to monitor relevant conversations, understand the underlying mood or sentiment, and respond with a marketing strategy that influences emotion favorably. Knowing what the organization wants to achieve with a social media listening initiative is essential to do this effectively.
Social listening involves three main steps: data collection, analysis, and action. Data collection involves tracking and aggregating social messages using monitoring or social listening tools. The analysis involves identifying patterns in the data and understanding what they mean for the brand. The action involves using these insights to fine-tune messaging, product strategy, and more.
When a brand monitors its social mentions properly, it can positively impact its customer engagement and overall reputation. For example, if a brand notices that customers are dissatisfied with a product or service, they can address the issue quickly and effectively. This could mean offering discounts or refunds, providing better customer service, or improving the product/service. These measures can help build customer trust, increase satisfaction, and drive more positive sentiment toward the brand.
Also, customers love feeling special, so inviting them to special screenings and survey groups could truly impact a customer’s connection to a brand and turn them into micro-influencers. By engaging with micro-influencers, brands can get their messages out to the right set of people genuinely and cost-effectively.
Additionally, micro-influencers are more dedicated to specific niche interests, meaning that their advice and recommendations on products or services are likely to impact the buying decisions of their followers significantly. Listen to what customers say about your brand and use their power to spread an organic message!
Pro Tips:
- Know what you want to listen for before starting.
- Avoid jumping in to sell right off the bat; instead, focus on understanding your audience’s needs first.
- Use social listening tools strategically to analyze customer conversations at scale.
- Embrace insights from social listening in order to fine-tune messaging and product strategy.
Social Listening Platforms:
- Hootsuite Insights – An intuitive platform that allows users to monitor conversations, analyze data insights and engage with their customers on social media platforms.
- Sprout Social – An all-in-one dashboard for managing conversations, running reports, monitoring competitors and more.
- Brandwatch – A powerful analytics tool for tracking brand mentions, analyzing sentiment and uncovering industry trends.
- Mention – User-friendly software designed to help brands measure their online presence, track influencers, and stay up-to-date with competitor moves.
- Talkwalker – A comprehensive social media listening solution that offers powerful search capabilities, real-time alerts and detailed analytics reports.
We have two ears, two eyes, and one mouth for a reason! Listen and read twice as often as you speak, and your customer will tell you everything you need to know to help serve them effectively! For more useful marketing tips and insights, subscribe to Vavoza Insider now (it’s free).
