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Strengthening Your Customer Bonds Through Gamification

Gamification is a marketing and business strategy to increase customer engagement and loyalty. Gamification can personalize customer interactions through apps, such as offering discounts, rewards, nudges, and activities. Gamified loyalty programs can keep experience-driven customers engaged for a long time and build relationships and communities among participants.

Gamification also encourages competition which is a powerful driver of engagement, while nestling branded messaging into games helps players learn more about offerings as they play. Additionally, offering big-ticket items like paid trips or event tickets for points can help retain customers. Finally, incorporating social sharing into branded games will boost a company’s social media presence and make games mobile and social media-friendly.

Pro Tips:

  • Offer discounts, rewards, nudges, and activities through an app to personalize customer interactions. With a branded app, you can leverage push notifications.

  • Incorporate branded messaging into games so players can learn more about the offerings. With so many people playing online games, brands who look to own real estate in virtual worlds can create long-term branding opportunities.

  • Use social sharing to promote the game and increase a company’s social media presence. Tactics include tagging three friends or utilizing viral growth management services like Upviral or KingSumo.

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