Sydney Sweeney American Eagle Ad: Hot Topic Of The Week

Sydney Sweeney is at the center of controversy after starring in American Eagle’s latest denim campaign titled “Sydney Sweeney Has Great Jeans.”

Critics claim the ad’s wordplay between “jeans” and “genes,” paired with Sweeney’s blonde hair and blue eyes, evokes problematic messaging tied to race and beauty standards.

Many online have called the ad tone-deaf and accused it of pushing subtle white supremacist undertones.

The backlash has dominated social media, with some defending the campaign as harmless marketing while others view it as a dangerous nod to eugenics-era language.

Neither Sweeney nor American Eagle has commented on the controversy.

Conversely, supporters praise the ad for “bringing back hotness to advertising,” highlighting this year’s apparent shift from body positivity to classic sex appeal in marketing.

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