Tap Into Micro-Influencers: Who, Why, and How

We live in a world where social media opens many doors for individuals and businesses. Giants like Instagram, Facebook, X, TikTok, and YouTube dominate this industry.

The average person today spends 2 to 3 hours daily jumping back and forth from platform to platform, consuming content. 

Social media has redefined the world of marketing, advertising, and sales, making it possible to showcase your content to thousands, if not millions, of users without leaving the comfort of your home. 

However, creating and blindly posting content may not yield the desired results unless you already have a substantial following and are an authority in your market. 

So what do you do if you are not there yet? 

There are many avenues you could explore to generate leads: run paid ads, hire a marketing agency to manage your campaigns, or grow your following organically by engaging and offering your services manually. 

Or you can find someone who already has a list of loyal followers, such as micro-influencers, and leverage their reach and authority to scale your business.

Who Are Micro-Influencers, And Why Work With Them?

A micro-influencer is a social media content creator with a loyal and highly engaged following of 10,000 to 100,000.

Micro-influencers are social media experts who are often known as industry or topic experts, as they usually focus on one niche. 

If you want to increase your brand’s exposure, build trust and authenticity, and scale sales, collaborating or partnering with one or multiple micro-influencers should be on your list of tactics.

Here is why:

• Engaged and Loyal Audience: Micro-influencers already have a substantial, loyal, and engaged following that pays attention and is already interested in what they have to say or sell.
  
  Engagement drives exposure – the more people like, comment, and share, the more exposure your content and brand get, thus increasing your own following and, of course, sales.
  
  
• Cost Effectiveness: Depending on the micro-influencer’s follower count, costs can range from $100 to $1,000 per post or video.
  
  The range is similar to running paid ads for your business but often with a much higher Return On Investment (ROI), as the influencer has an engaged targeted following.
  
  
• Niche Expertise: Micro-influencers typically focus on one niche, which makes them trustworthy experts in that field. They have a following that is already interested in that topic and anything related to it.
  
  
• Easy Reach: Micro-influencers are much easier to get a hold of than macro or celebrity influencers, as engaging and interacting with their audience is part of how they stay in business.
  
  You are more likely to get a response from micro-influencers than larger influencers, so use this to your advantage. Build a communication line and some rapport, and get your brand in front of their followers by offering some value in return.
  
  Value can be paying their price, offering them a discount or a free trial, or offering a way to earn money through your brand, like commission on affiliate links or referrals.
  
  
• Quality Content Creation: Micro-influencers are social media experts with a specific range of skills that got them to where they are today – making a living off of social media.
  
  Content creation is one of those skills. They know how to create catchy and captivating content that resonates with their audience, looks, sounds, and feels trustworthy, and has all the necessary details for the post or the video to reach the desired number of eyes and ears. 
  
  

Collaborating with micro-influencers gives you opportunities to leverage their authority and promote your brand and info products to those who are already interested in your niche.

Micro-influencers have down-to-earth pricing and the necessary skills to present your products to an audience who already has an interest in what you have to offer and the money to spend on it.

Pro Tips On Finding Micro-Influencers For Your Brand

• Know Your Niche and Target Audience: Knowing and understanding as much as possible about your niche and your T.A. is key to marketing and selling your info product.
  
  That includes other industries, services, benchmarks, and any other details that might revolve around or relate to it.
  
  For example, if your business sells fitness courses, influencers who talk about and promote healthy recipes, supplements, and self-improvement routines could be useful to you, as their audience is already interested in things relating to a healthy lifestyle.
  
  
• Use Influencer Marketing Tools: There are multiple platforms can help you find micro-influencers effectively and efficiently. Some include BuzzSumo, Alfuencer, Grin, and HypeAuditor.
  
  These tools give you access to the needed micro-influencers based on keywords, location, followings, engagement, and other demographics.
  
  
• Search Through Your Current Followers: You may not need to look far. You may already have people who support your brand and love your content.
  
  Looking through your current followers may give you insight valuable insight into who is loyal, who engages most, and who already has followers who are interested in your niche or a niche related to your business.
  
  
• Set Your Budget Or Offer Value In Return: Micro-influencer followings range between 10k and 100k; the higher the following, the more exposure, the higher the price, and vice versa.
  
  Figure out what you would like to spend, and reach out to those influencers who are more likely to work with your budget or with whatever valuable product or service you are willing to offer.
  
  As nice and down-to-earth an influencer can seem, they are running a business too, so promoting your brand to their hard-earned followers has to make sense – make it a win-win.
  
  

Closing Remarks 

If you sell info products and want to gain exposure and engagement, increase your social media following, boost your market authority, and scale your sales, collaborating with micro-influencers is a strategy you can use to achieve those goals. 

These influencers specialize in specific niches, have a loyal and engaging following, have a way with content, and charge down-to-earth prices.

Sometimes, they are even willing to exchange their services for yours or in return for something of value, like affiliate or referral commissions, free or discounted access to your info product, or exclusive deals that you may have. 

Finding the perfect micro-influencer for your brand might take you some time; however, with our pro tips in this article, you should have a clear understanding of where to start. 

By the way, we send useful, actionable, and insightful marketing tips on how to take your info product business to the next level weekly, so subscribe to Vavoza Insider now and stay tuned! 

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– Team Vavoza

News & Trends Report: November 2024

Stay informed of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:

• Google Ads has released the 2024 Google Ads Recap, where they go through all of the updates and releases that happened this year.
  
  
• Instagram is testing a way for users to reset content recommendations they see in their Feed and Reels if they want to see something different and new.
  
  
• TikTok is collaborating with Lemon8 to diversify and enhance photo content. TikTokers will now be able to access the Lemon8 app directly to find unique and fun templates for sharing their content.
  
  
• Snapchat introduced new lenses, platform features, and capabilities for spectacles. Snapchat launched Snap OS v5.58, which gives you access to an AR experience.
  
  
• ChatGPT has made the Advanced Voice Mode available on mobile and desktop apps. The voice mode allows you to have real-time voice conversations with ChatGPT while performing other tasks.
  
  
• Gemini can now remember things like your interests and preferences. This will essentially give the AI a “user manual” designed by you.
  
  
• Google released a core algorithm update for November 2024. This update has the same goal as the previous ones – to refine and improve search results.
  
  
• YouTube creators can view their shopping performance data for Shopify in YouTube Studio starting this November.
  
  
• Coca-Cola reinvented its 1995 “Holidays Are Coming” commercial with an AI ad and is now facing criticism from viewers, who say the commercial lacks soul and creativity. (Something to think about…) 
  
  

Tune in to Vavoza Insider weekly for more relevant business and marketing news and trends. 🗞️ 📈