That Didn’t Go As Expected: A Viral Social Media Trend

The That Didn’t Go As Expected trend is a highly effective social media strategy for creating viral content.

This two-part video format shows the start of a task, followed by a funny, unexpected outcome that derails the original plan.

Creators add the text overlay “That didn’t go as expected” to the clip.

This relatable storytelling is a powerful tool for audience engagement, as the TikTok trend thrives on authentic, unscripted moments of funny failures.

To capitalize on this viral trend, creators can adapt the concept to fit their niche. For example, a fitness influencer could show a clip of themselves attempting a difficult workout, only to fall over comically.

A food blogger could show themselves carefully flipping a pancake, only for it to land on the floor.

For a DIY or home improvement account, the video might start with a person making a perfect straight cut, followed by a clip of the wood splitting unevenly.

This humorous content is perfect for increasing shareability because it is easily understood and universally funny, making it a great way to grow your following.

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